Digital Marketing ToolsLaajuus (5 op)
Opintojakson tunnus: C-02537-IB00BF58
Opintojakson perustiedot
- Laajuus
- 5 op
- Opetuskieli
- englanti
- Korkeakoulu
- Savonia-ammattikorkeakoulu
Osaamistavoitteet
After completing the course, the student is able to - prepare content for effective earned and paid media - create more exposure in social media sites through paid media - direct ways to drive searchers such as Retargeting, Pay Per Click (PPC) and display ads - apply methods to increase traffic and/or conversions.
Sisältö
- paid media as part of digital marketing plan - digital and social media management tools such as Google Ads, YouTube marketing, Facebook Manager, Instagram marketing - Retargeting, Pay Per Click (PPC) and display ads - analysis and measurement of the success of digital marketing campaigns