Digital Marketing ToolsLaajuus (5 ECTS)
Course unit code: C-02537-IB00BF58
General information
- Credits
- 5 ECTS
- Teaching language
- English
- Institution
- Savonia University of Applied Sciences
Objective
After completing the course, the student is able to - prepare content for effective earned and paid media - create more exposure in social media sites through paid media - direct ways to drive searchers such as Retargeting, Pay Per Click (PPC) and display ads - apply methods to increase traffic and/or conversions.
Content
- paid media as part of digital marketing plan - digital and social media management tools such as Google Ads, YouTube marketing, Facebook Manager, Instagram marketing - Retargeting, Pay Per Click (PPC) and display ads - analysis and measurement of the success of digital marketing campaigns