B2B Sales - Customer Focused SellingLaajuus (3 op)

Osaamistavoitteet

The objective of the course is that after completing the course the student
- understands what qualities and abilities a good salesperson has
- knows how to prepare for a customer meeting
- knows how to organize and schedule a good customer meeting
- understands the procedures after the customer meeting
- knows how to create a good customer offer
- understands customer experience (CX) and knows how to apply CX
- understands customer relationship management (CRM) and CRM tools

Sisältö

The objective of the course is that after completing the course the student
- understands what qualities and abilities a good salesperson has
- knows how to prepare for a customer meeting
- knows how to organize and schedule a good customer meeting
- understands the procedures after the customer meeting
- knows how to create a good customer offer
- understands customer experience (CX) and knows how to apply CX
- understands customer relationship management (CRM) and CRM tools

Arviointikriteeri, hyväksytty/hylätty

The course will be assessed by the grades Pass or Fail. To pass the course all the required learning exercises need to be completed and approved. Presence is mandatory.