Business design (5 ECTS)

Learning outcomes

The student is - able to create added-value-driven business strategies - able to facilitate customer’s experience as a brand enhancing competitive advantage. - able to create hybrid product-service concepts in building personalized customer experiences and design value adding business models and processes. - able to leverage future trends and insight on target groups as a source for new business development.

Prerequisites

It is recommended that the student has a previous university degree. Students should have a basic understanding of business concepts. Prior coursework in strategy or marketing is helpful but not required.

Teaching methods

The course is delivered entirely online and comprises both scheduled online sessions and on-demand content in Moodle. The teaching methods include lectures, interactive discussions, and practical assignments designed to enhance understanding of business and brand design.

Location and time

The course is structured into main content blocks, with online sessions on the following dates: • Business Model Essentials: 21.01.2025 • Brand Strategy Foundations: 18.02.2025 • Brand Experience and Design: 25.03.2025 On-demand content: • Course Introduction: available 15.1.2025 in Moodle including Introduction task. • Integrating Brand and Business Design: April 2025 Attendance at scheduled online sessions is expected, while on-demand materials can be accessed at the student's convenience.

Learning materials and recommended literature

Learning materials will be provided through the online learning platform, Moodle. Recommended literature and resources specific to each module will be communicated to enrolled students.

Alternative completion methods of implementation

No alternative completion methods are provided for this course

Internship and working life connections

The course includes case studies and examples from current business practice, highlighting the application of theoretical concepts in real-world scenarios.

International connections

The learning environment consists of: • Online sessions via Teams. • Moodle for on-demand content, assignments and online forums for group discussions.

Student workload

The course is worth 5 ECTS, indicating a total workload of approximately 133 hours. This workload is divided across individual study, group work, and participation in online sessions.

Content scheduling

The course covers the following key areas: 1. Business Model Essentials: Core components of Business Models, Business Model Innovation, Value Creation & Capturing and Value Canvas. 2. Brand Strategy Foundations: Brand strategy principles, crafting brand vision, and the role of brand strategy. 3. Brand Experience and Design: Elements of brand experience, the relationship between brand strategy and design, and methods for optimizing brand experience. 4. Integrating Brand and Business Design: Aligning brand and business models, the impact on success, and strategies for holistic growth and market leadership.

Assessment methods and criteria

Individual learning assignments. Group learning assignments. Participation and activeness during the online lectures.

Evaluation scale

1-5