CRM and ERP for Sales (5 ECTS)
Code: C-10056-SAL001AS2A-3011
General information
- Enrollment
- 03.06.2024 - 18.10.2024
- Registration for the implementation has ended.
- Timing
- 21.10.2024 - 13.12.2024
- Implementation has ended.
- Number of ECTS credits allocated
- 5 ECTS
- Institution
- Haaga-Helia University of Applied Sciences, Pasilan toimipiste
- Teaching languages
- Finnish
- Seats
- 0 - 10
- Course
- C-10056-SAL001AS2A
Learning outcomes
Student understands the role of enterprise resource planning (ERP) and customer relationship management (CRM) software in sales and business. Student has command of key ERP and CRM concepts and makes use of basic business processes. Student has command of the accumulated data in ERP and CRM software and how it helps in measuring and developing the success of sales and business. Student can depict business processes using process modelling program. Student is able to take into account ethics, sustainability and responsibility in sales management software.
Content
Depicting business processes with Microsoft Visio Completing order-to-cash, procure-to-pay and manufacturing business processing with ERP software Entry & update of leads, opportunities, quotes, orders in CRM system Sales pipeline and sales process in CRM Basic marketing features in CRM
Prerequisites
Opintojakso sijaitsee liiketalouden tradenomi-tutkinnon Myynti ja asiakkuudet -suuntautumisessa. Suositeltavaa on että opiskelija on suorittanut opintojaksot "Yrittäjyys ja liiketoiminta" ja "Asiakaskokemus ja myynti" tai hankkinut muulla tavalla vaadittavan osaamisen.
Learning materials and recommended literature
Available at course site/Moodle.
Evaluation scale
H-5