Innovating Tourism Business Models (5 op)

Aika ja paikka

The course starts on 16th of Sep and ends on the Nov 17th. Course takes place online on the Moodle platform. You will have access the Moodle after the registration period is closed. HOX! You will not see the course in TimeEdit / Tuudo timetables, as the course runs entirely in Moodle.

Oppimateriaalit

Basic material, such as some recorded lectures, are available in Moodle. Lecturers will provide some references as part of their recorded lectures in Moodle. Also other material and suggestions are available in Moodle. However, students are expected to search for references suitable and necessary for their own course assignment. This is an advanced level course which means that students will gather and/or produce the information themselves.

Harjoittelu- ja työelämäyhteistyö

On this course collaboration with the industry depends whether the student will: - interview someone from the industry as an informant for their course assignment and/or - if the student chooses to studify the course and/or - if student finds a commissioner for their course assignment The course assignment can also be done for student's own company, or for their own business idea.

Tenttien ajankohdat ja uusintamahdollisuudet

Due dates are as follows: Orientation task 1: 18.9. Orientation task 2: 22.9. Deadlines for course assignments' different phases: 1: 25.9. + 29.9. 2: 6.10. 3: 20.10. 4: 27.10. 5: 10.11. 6: 10.11. 7: 17.11. New instructions for each phase are always released on Monday after the previous deadline, which is always a Sunday. Please note that phases 5 and 6 have the same due date. Students submit each phase of the learning task separately. However, they work on the same document all the time which means they can always modify also previous phases, all the way until final deadline on 17th of November when the assignments is finally submitted for assessment.

Kansainvälisyys

Moodle, Turnitin, Padlet

Toteutuksen valinnaiset suoritustavat

Students can also studify the course. Studification plan must be returned by 30th of August by e-mail to either one of the instructors on the course.

Arviointimenetelmät ja arvioinnin perusteet

Orientation tasks will be assessed pass/fail. Course assignment forms 100% of the course grade and is assessed K5-0. Assessment is based on SAMK's evaluation framework. Detailed criteria for the assignment is available in Moodle.

Opiskelijan ajankäyttö ja kuormitus

5 ECTS course equals to 135h of student work. The hours are divided between video lectures, information research, field work and conducting the written course assignment. In reality, consumed hours depend on student's learning skills, English skills and overall learning objectives and priorities concerning the course contents. Hints and tips for time management: It is recommended that student follows the given instructions of the length of the report. Orientation tasks can be done quickly. However, student must reserve enough time for phases 3 and 5, which is also why the due date for these phases is two weeks after the previous phase. In the end, the more detailed description is provided in previous phases, the easier it is to conduct phase 5. Most time consuming phase is phase 3.

Sisällön jaksotus

The course consists of one learning task and orientation tasks. The learning task mocks the situation of a new entrepreneur, who first must either find or develop a business idea, before expanding it further. As the entrepreneur can only predict as much, also on the course not everything is revealed at once: Instructions for different phases are given one by one. The phases simulate the innovation and creation of a business model, and student will conduct similar things over the course. It is also a pedagogical choice not to provide all instructions at the same time, but to let student to focus on one phase at a time.

Hylätty (0)

Learning task does not meet the minimum criteria as per the assessment matrix.

Arviointikriteerit, tyydyttävä (1-2)

Student prepares and examines how the different parts of business model form the basis of a business plan. Student uses professional concepts and applicable sources when applying theory into practice. The student examines the business model by evaluating necessary resources, capacity, pricing, revenue streams, cost structure and overall realism of the business model and business plan considering the proposed markets. The student assesses business plans’ cost-efficiency and profitability by using calculations and qualitative methods.

Arviointikriteerit, hyvä (3-4)

Student prepares and justifies how the different parts of business model form the basis of a business plan. Student uses and interprets professional concepts and applicable sources when applying theory into practice. The student analyses the business model by evaluating necessary resources, capacity, pricing, revenue streams, cost structure and overall realism of the business model and business plan considering the proposed markets. The student assesses business plans’ cost-efficiency and profitability by using calculations and qualitative methods with expertise.

Arviointikriteerit, kiitettävä (5)

Student invents and justifies how the different parts of business model form the basis of a business plan. Student uses and interprets professional concepts fluently and widely. They evaluate the used sources reliably and critically when applying theory into practice. The student analyses and justifies the business model by evaluating necessary resources, capacity, pricing, revenue streams, cost structure and overall realism and viability of the business model and business plan considering the proposed markets. The student critically assesses business plans’ cost-efficiency and profitability by using calculations and qualitative methods.

Opetusmenetelmät

This is a 100% online course based on self-studying. The course is well structured and scheduled for over 9 weeks. There are two independent orientation tasks and one course assignment that can be done as solo, pair or group work (max 3 students). The course assignment is done in 7 different phases and the report will be returned to Moodle in the end of the each phase. This is a cumulative assignment which means that student works on the exact same report throughout the course and can thus alters that report all the way until the final submission.

Lisätietoja opiskelijoille

This course is suitable for business and tourism students, and to anyone who would like to innovate a new business model, regardless of the field. Course feedback will be collected in Tuudo.

Arviointiasteikko

1-5