Design Business Ideas (5 ECTS)

Learning outcomes

The student is able to search for business opportunities, is able to create business ideas from discovered opportunities, is able to create and test product, service and business solutions that are of interest to customers and users, and is able to plan a profitable business.

Content

Key learning content includes: business idea, business opportunity, business environment, customer groups, customer group needs, competitors and competitor analysis, service and product descriptions, service and product marketing, business idea sales, business idea finance and profitability assessment, and business planning process management.

Teaching methods

Learning and developing a business idea proceeds in stages. For this course, the whole is divided into seven stages. The stages are 1. get familiar with the concepts, 2. create and present a business idea, 3. Find and structure a business opportunity, 4. develop a service product, business model and marketing plan from the idea, 5. Try the solution, 6. Finalize the business plan and 7. Finalize the learning report. Business design worksheets are used as learning tools, prototypes, experiments are created and the business design is finalized based on the feedback received.

Location and time

The learning work is done independently but not alone, the learners are given help and feedback is received from them. The learning environment is Learn, and other platforms can be used to support your own learning, such as Miro, Mural, Canva, Google Gemini, Microsoft Copilot, and ChatGPT. You should also search for information in HAMK Finna's data search service, and you should also use the Statista service through HAMK Finna.

Learning materials and recommended literature

The course starts in August 2025 and continues until July of 2026. The course is fully online and students can plan their own schedule.Grading will be done once each period

Alternative completion methods of implementation

Students should contact their own study counselor and the course teacher for optional methods

Internship and working life connections

Applicapable use of ones' own working life networks

Student workload

One ECU equals to a total of approximately 27 hours of work

Content scheduling

All the assesments and submissions must be done at the latest 31.7.2026. Submissions after the deadline will not be accepted.

Assessment methods and criteria

Competence is evaluated in relation to competence goals as evidence of competence acquired in project work.

Evaluation scale

1-5