How to Improve your Marketing using ChatGPT (3 ECTS)

Code: TT00GD78-3003

General information

Timing: 10.01.2025 - 31.12.2026; Implementation is running.

Number of ECTS credits allocated: 3 ECTS

Virtual portion: 3 ECTS

Unit: School of ICT and Industrial Management

Campus: Karaportti 2

Teaching languages: English

Seats: 0 - 5000

Degree programmes: Information and Communication Technology

Teachers: Virve Prami

Teacher in charge: Janne Salonen

Groups: ATX25TV_MAKSULLINEN_JÄRJESTELMÄ
Open UAS 2025

Course: TT00GD78

No reservations found for implementation TT00GD78-3003!

Learning outcomes

This course discusses the use of the ChatGPT artificial intelligence (AI) system for marketing support. At first, the basic concepts of artificial intelligence-based systems are reviewed at a general level. After that, we move on to describe the structure and operation of ChatGPT. The examples of use are selected from the field of marketing. In addition, the creation of images using artificial intelligence is discussed.

Content

1. Artificial Intelligence
2. Machine Learning
3. ChatGPT
4. Using ChatGPT
5. Creating images with DALL-E
6. ChatGPT in marketing

Teaching methods

100% online (Self-Study) course.

Location and time

Course is delivered via Metropolia's Viope environment and it can be done in own pace.

Learning materials and recommended literature

Online.

Alternative completion methods of implementation

None.

Internship and working life connections

None.

Exam dates and retake possibilities

Online.

Student workload

Course can be done in own pace. So, the timetable is up to student her-/himself.

Content scheduling

Course can be done in own pace. So, the timetable is up to student her-/himself.

Assessment methods and criteria

After you have completed 80% of the exercises (Open & Quiz), please notify us by sending an email to viopesupport@metropolia.fi. Be sure to include a screenshot of your progress from the "My Corner" page, which is located on the left. In addition, please write a learning diary of 2-3 A4 pages and include it with your email.

Evaluation scale

Hyväksytty/Hylätty

Assessment criteria, excellent (5)

Pass/fail
After you have completed 80% of the exercises (Open & Quiz), please notify us by sending an email to viopesupport@metropolia.fi. Be sure to include a screenshot of your progress from the "My Corner" page, which is located on the left. In addition, please write a learning diary of 2-3 A4 pages and include it with your email.