How to Improve your Communications using ChatGPT (3 cr)

Objective

This course discusses the use of the ChatGPT artificial intelligence (AI) system for marketing support. At first, the basic concepts of artificial intelligence-based systems are reviewed at a general level. After that, we move on to describe the structure and operation of ChatGPT. The examples of use are selected from the field of marketing. In addition, the creation of images using artificial intelligence is discussed.

Content

1. Artificial Intelligence
2. Machine learning
3. ChatGPT
4. Using ChatGPT
5. Creating images with DALL-E
6. ChatGPT in marketing

Location and time

Course is delivered via Metropolia's Viope environment and it can be done in own pace.

Materials

Online.

Teaching methods

100% online (Self-Study) course.

Employer connections

None.

Exam schedules

Online.

Completion alternatives

None.

Student workload

Course can be done in own pace. So, the timetable is up to student her-/himself.

Content scheduling

Course can be done in own pace. So, the timetable is up to student her-/himself.

Evaluation scale

Hyväksytty/Hylätty

Assessment criteria, approved/failed

Pass/fail
After you have completed 80% of the exercises (Open & Quiz), please notify us by sending an email to viopesupport@metropolia.fi. Be sure to include a screenshot of your progress from the "My Corner" page, which is located on the left. In addition, please write a learning diary of 2-3 A4 pages and include it with your email.

Assessment methods and criteria

After you have completed 80% of the exercises (Open & Quiz), please notify us by sending an email to viopesupport@metropolia.fi. Be sure to include a screenshot of your progress from the "My Corner" page, which is located on the left. In addition, please write a learning diary of 2-3 A4 pages and include it with your email.