Applied Strategic Management and Analysis (5 cr)

Objective

The student will be introduced to creating and implementing strategy in a dynamic, competitive business simulation. The student understands the most common challenges in different business functions and is able to analyse significant amounts of data to support decision making. The student understands and can make decisions related to business operations, as well as finance and accounting issues.

Content

• Strategy development and implementation
• Operations and marketing management
• Financial management and accounting

Assignment outline: working in teams, students analyse the competitive environment from a number of angles to create and implement a strategy and then report on their company's progress in meeting strategic objectives.

Location and time

This course will be implemented in person (not online).

Materials

Strategy:
Johnson et al. 2017. Exploring Strategy (11th edition). Pearson Education Limited.

Lampel, Mintzberg et al. 2014. The Strategy Process: Concepts, Context, Cases (5th Edition). Pearson Education Limited.

Financial and Management Accounting:
Rice, Anthony (2011). Accounts Demystified: The Astonishingly Simple Guide to Accounting. Pearson Education

Corporate Finance:
Gitman & Zutter. 2012. Principles of Managerial Finance, (Brief 6th Edition). Pearson.

Operations Management:
Slack, Brandon-Jones & Johnston (2014). Operations Management (7th Edition). Pearson.

Teaching methods

An advanced business simulation game in which teams of students will need to create and implement a strategy to guide decisions related to operations, finance, and marketing in a competitive, dynamic environment.

Learning outcomes of the course:
The student has experience in creating and implementing strategy in a dynamic, competitive business simulation. The student understands the most common challenges in different business functions and is able to analyze significant amounts of data to support decision making. The student understands and can make decisions related to business operations, as well as finance and accounting issues.

Course contents:
- Strategy development and implementation
- Operations and marketing management
- Financial management and accounting.

Assignment outline: Working in teams, students analyze the competitive environment from a number of angles to create and implement a strategy and then report on their firm's progress in meeting strategic objectives.

Exam schedules

There is no exam for this course.

Student workload

Lectures 15
Self-study 30
Assignments and simulation 85
Total 130 hours

Further information

The language of instruction is English.

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.

Assessment criteria, good (3)

The student can apply and articulate concepts and information well both verbally and in writing, certain areas of individual or team output require further attention; shows appropriate level of interest and motivation in individual and team activities. Good presentation delivery and analysis.

Assessment criteria, excellent (5)

The student demonstrates interest and motivation in individual and team activities and assignments, fully applies and clearly articulates concepts and information both verbally and in writing. The student is able to support their arguments with references to the recommended reading and lecture content. Excellent presentation delivery and analysis.

Assessment criteria, approved/failed

The student has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.

Assessment methods and criteria

Personal Quiz 5
Strategic plan 10
Strategic review & renewal 25
Company performance (TSR) 25
Peer evaluation 10
Management review 25
Total 100

Qualifications

Completed higher education degree (Bachelor level)

Further information

The language of tuition is English.