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ChatGPT as a Marketing Tool (3 cr)

Code: TT00FK72-3021

General information


Timing
01.08.2024 - 30.07.2025
Implementation is running.
Number of ECTS credits allocated
3 cr
Virtual portion
3 cr
Mode of delivery
Online
Unit
(2019-2024) School of ICT
Campus
Karaportti 2
Teaching languages
Finnish
Degree programmes
Information and Communication Technology
Teachers
Janne Salonen
Teacher in charge
Janne Salonen
Groups
Viope_nonstop_14
Viope_nonstop_14
Course
TT00FK72
No reservations found for implementation TT00FK72-3021!

Objective

After completing the course, student has gained ability to use ChatGPT as a marketing tool. In addition, student knows different facets of ChatGPT.

Content

- Artificial Intelligence
- ChatGPT
- Challenges of language models
- Creating pictures using DALL-E
- ChatGPT as a marketing tool

Evaluation scale

Hyväksytty/Hylätty

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