Marketing (5 cr)
Code: LC00FE33-3009
General information
- Enrollment
-
02.12.2024 - 05.01.2025
Registration for the implementation has ended.
- Timing
-
13.01.2025 - 11.05.2025
Implementation is running.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- On-campus
- Unit
- (2019-2024) School of Business
- Campus
- Leiritie 1
- Teaching languages
- English
- Seats
- 20 - 35
- Degree programmes
- Degree Programme in European Business Administration
- Teachers
- William Simcoe
- Teacher in charge
- Suvi Moll
- Groups
-
LXA24_AHalf of LXA24 cohorts present, GROUP A
-
LXA24_BHalf of LXA24 cohorts present, GROUP B
- Course
- LC00FE33
Implementation has 16 reservations. Total duration of reservations is 42 h 15 min.
| Time | Topic | Location |
|---|---|---|
|
Wed 15.01.2025 time 08:30 - 11:00 (2 h 30 min) |
Marketing LC00FE33-3009 |
MMC364
Oppimistila
|
|
Wed 22.01.2025 time 08:30 - 11:00 (2 h 30 min) |
Marketing LC00FE33-3009 |
MMC364
Oppimistila
|
|
Wed 29.01.2025 time 09:00 - 11:00 (2 h 0 min) |
Marketing LC00FE33-3009 |
MMC364
Oppimistila
|
|
Wed 05.02.2025 time 09:00 - 11:00 (2 h 0 min) |
Marketing LC00FE33-3009 |
MMC364
Oppimistila
|
|
Wed 12.02.2025 time 08:15 - 11:00 (2 h 45 min) |
Marketing LC00FE33-3009 |
Zoom meeting
|
|
Wed 26.02.2025 time 08:30 - 11:00 (2 h 30 min) |
Marketing LC00FE33-3009 |
MMC364
Oppimistila
|
|
Wed 05.03.2025 time 08:00 - 11:00 (3 h 0 min) |
Marketing LC00FE33-3009 |
Online meeting
|
|
Wed 12.03.2025 time 08:00 - 11:00 (3 h 0 min) |
Marketing LC00FE33-3009 |
Online
|
|
Wed 19.03.2025 time 09:00 - 11:00 (2 h 0 min) |
Marketing LC00FE33-3009 |
MMC364
Oppimistila
|
|
Wed 26.03.2025 time 09:00 - 11:00 (2 h 0 min) |
Marketing LC00FE33-3009 |
MMC364
Oppimistila
|
|
Wed 02.04.2025 time 08:00 - 11:00 (3 h 0 min) |
Marketing LC00FE33-3009 |
Online
|
|
Wed 09.04.2025 time 08:00 - 11:00 (3 h 0 min) |
Marketing LC00FE33-3009 |
MMC364
Oppimistila
|
|
Wed 16.04.2025 time 08:00 - 11:00 (3 h 0 min) |
Marketing LC00FE33-3009 |
MMC364
Oppimistila
|
|
Wed 23.04.2025 time 08:00 - 11:00 (3 h 0 min) |
Marketing LC00FE33-3009 |
MMC364
Oppimistila
|
|
Wed 30.04.2025 time 08:00 - 11:00 (3 h 0 min) |
Marketing LC00FE33-3009 |
MMC364
Oppimistila
|
|
Wed 07.05.2025 time 08:00 - 11:00 (3 h 0 min) |
Marketing LC00FE33-3009 |
MMC364
Oppimistila
|
Objective
The student understands the role of marketing and services in the company strategy and the important role of customer-oriented marketing as a success factor in running a business. The student recognizes the essential concepts and various sectors of marketing and the key terminology. The student is able to collect, analyse and produce information as well as make development suggestions for the company planning process.
Content
• Business environment and its effects on marketing
• Methods of customer acquisition
• Marketing mix
• Planning, implementation and follow-up of marketing
• Sustainable marketing
Location and time
All information is provided directly to each student in the first "Announcements" (sent as emails to students) and the course syllabus and flow chart found in the "Documents"section for this course.
Materials
All information is provided directly to each student in the first "Announcements" (sent as emails to students) and the course syllabus and flow chart found in the "Documents"section for this course.
Teaching methods
All information is provided directly to each student in the first "Announcements" (sent as emails to students) and the course syllabus and flow chart found in the "Documents"section for this course.
Employer connections
All information is provided directly to each student in the first "Announcements" (sent as emails to students) and the course syllabus and flow chart found in the "Documents"section for this course.
Exam schedules
All information is provided directly to each student in the first "Announcements" (sent as emails to students) and the course syllabus and flow chart found in the "Documents"section for this course.
International connections
All information is provided directly to each student in the first "Announcements" (sent as emails to students) and the course syllabus and flow chart found in the "Documents"section for this course.
Completion alternatives
All information is provided directly to each student in the first "Announcements" (sent as emails to students) and the course syllabus and flow chart found in the "Documents"section for this course.
Student workload
All information is provided directly to each student in the first "Announcements" (sent as emails to students) and the course syllabus and flow chart found in the "Documents"section for this course.
Content scheduling
All information is provided directly to each student in the first "Announcements" (sent as emails to students) and the course syllabus and flow chart found in the "Documents"section for this course.
Further information
All information is provided directly to each student in the first "Announcements" (sent as emails to students) and the course syllabus and flow chart found in the "Documents"section for this course.
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply their knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment methods and criteria
All information is provided directly to each student in the first "Announcements" (sent as emails to students) and the course syllabus and flow chart found in the "Documents"section for this course.