Marketing Design (5 cr)

Objective

After completing the course the student can use different applications and services used for creating both online and offline communication elements as well as format picture files with an image editing software.

Content

- editing, formating and manipulating text and pictures
- saving pictures for different purposes
- creating and saving video formats
- using content management software for use and updating of websites

Location and time

Kurssi järjestetään perjantaisin viikoilla 35-48. Viikolla 42 ei ole opetusta. Kaikki opetus järjestetään Myyrmäen kampuksella, studio-kuvaukset järjestetään Metropolian Arabian kampuksella viikolla 40.

Materials

Kaikki kurssilla tarvittava materiaali jaetaan kurssin ensimmäisellä tunnilla.

Teaching methods

Luennot
Työskentely Adoben ohjelmilla
Studio-kuvaus

Exam schedules

Visuaalisuustentti 13.9.
Photoshop/Premiere tentti 8.11.

Completion alternatives

Tietyt kurssin osa-alueet (kokeet, studio-kuvaus) on suoritettava muun ryhmän mukana.

Student workload

Luennot 25h
Studio-työskentely 5h
Oma työskentely 100h

Content scheduling

Tarkempi jaksotus kerrotaan ensimmäisellä tunnilla

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.

Assessment criteria, approved/failed

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Qualifications

Marketing or equivalent competences