Strategic Management (5 cr)

Objective

The student understands the role of strategic management as a competitive factor in an
organisation. The student knows the tools of strategic management and is able to use them in daily
work. The student can work according to strategic goals and use them in order to develop his own
organisation.

Content

- Strategic management as a success factor in organisations
- The tools of strategic management
- Strategy implementation and leadership issues
- Strategic dialogue in organisations

Location and time

TBA

Materials

Textbooks Case Studies on "Strategic Management" - "Corporate Strategy" - and "Strategic Entrepreneurship" are juxtaposed
Other texts on Marketing, International Management, Change Management and Project Management are also reviewed (again, since showing the relevance and connection to other subjects is of main importance in understanding Strategic Management)

Teaching methods

The Method is through Lectures, Reading, Writing Assignments, Consultation…
Utilizing: Theories, Paradigms, Tools, Case Studies, Articles, Video
Showing the relevance and connection to other subjects is crucial in understanding Strategic Management

Employer connections

In life as in business, communication and decision-making are crucial - this course provides the opportunity to understand and improve both

Exam schedules

To be provided in the course syllabus

International connections

This course looks at international case studies and strategizing in an internationalization context as well as domestic expansion

Student workload

This is an intense but individual study course - individual consultations will be provided on certain assignments - previous courses will be reviewed relevant to the subject - the focus is more on student work (writings) then feedback rather than lectures and testing

Content scheduling

To be provided in course syllabus on first day

Further information

This is an advanced course - so there are prerequisites - the student should have already taken at least one course in Marketing and one in Management - these will be reviewed then tested

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas.The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course with excellent marks.The student masters commendably the course subject area’s concepts and models.The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply their knowledge in leisure, study and work situations.The student is able to analyze the business sector expertise and the development of his/her own expertise.

Assessment criteria, approved/failed

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment methods and criteria

Reviews and self-assessments .10
Strategic management case Assignments .40
Final Paper - a schemata analysis - and Self-Assessment .40 + .10

Qualifications

Core business studies or equivalent knowledge