Developing Marketing Communications (5 cr)
Code: LD00EH77-3014
General information
- Enrollment
-
06.05.2024 - 11.08.2024
Registration for the implementation has ended.
- Timing
-
26.08.2024 - 18.10.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- On-campus
- Unit
- (2019-2024) School of Business
- Campus
- Leiritie 1
- Teaching languages
- Finnish
- Seats
- 20 - 35
- Degree programmes
- Economics and Business Administration
- Teachers
- Erkki Alanen
- Teacher in charge
- Anne Perkiö
- Groups
-
LXD23S2Liiketalouden tutkinto-ohjelma monimuoto
- Course
- LD00EH77
Implementation has 7 reservations. Total duration of reservations is 26 h 15 min.
| Time | Topic | Location |
|---|---|---|
|
Thu 29.08.2024 time 17:00 - 20:45 (3 h 45 min) |
Markkinointiviestinnän kehittäminen LD00EH77-3014 |
MMC240
Oppimistila
|
|
Thu 05.09.2024 time 17:00 - 20:45 (3 h 45 min) |
Markkinointiviestinnän kehittäminen LD00EH77-3014 |
Online-luento Zoomissa
|
|
Thu 12.09.2024 time 17:00 - 20:45 (3 h 45 min) |
Markkinointiviestinnän kehittäminen LD00EH77-3014 |
Online-luento Zoomissa
|
|
Thu 26.09.2024 time 17:00 - 20:45 (3 h 45 min) |
Markkinointiviestinnän kehittäminen LD00EH77-3014 |
Online-luento Zoomissa
|
|
Thu 03.10.2024 time 17:00 - 20:45 (3 h 45 min) |
Markkinointiviestinnän kehittäminen LD00EH77-3014 |
Online-luento Zoomissa
|
|
Thu 10.10.2024 time 17:00 - 20:45 (3 h 45 min) |
Markkinointiviestinnän kehittäminen LD00EH77-3014 |
Online-luento Zoomissa
|
|
Thu 17.10.2024 time 17:00 - 20:45 (3 h 45 min) |
Markkinointiviestinnän kehittäminen LD00EH77-3014 |
Online-luento Zoomissa
|
Objective
After completing the course the student will be able to develop and implement marketing communications for the company.
Content
- Developing the contents of marketing communications and their application
- Designing and writing marketing communication texts
- Convincing communication: pitching
- Channels, tools and applications for marketing communications
- Budgeting and purchasing goal-oriented marketing communications
- Measuring and monitoring the efficiency of marketing communications
- The ethical perspectives in marketing communications
Teaching methods
Contact teaching at campus and also online lectures.
Lectures, assignments and self studying.
Further information
The course is directed to Metropolia students.
More detailed content of the course will be presented on a first lecture.
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment methods and criteria
Assesment is based on success with assignments.
Qualifications
Marketing or equivalent competences