Marketing Design (5 cr)

Code: LC00EG83-3004

General information

Enrollment: 06.05.2024 - 11.08.2024
Registration for the implementation has ended.

Timing: 26.08.2024 - 20.12.2024
Implementation has ended.

Number of ECTS credits allocated: 5 cr

Local portion: 5 cr

Mode of delivery: On-campus

Unit: (2019-2024) School of Business

Campus: Leiritie 1

Teaching languages: English

Seats: 20 - 35

Degree programmes: Degree Programme in International Business and Logistics

Teachers: Marko Korkeakoski

Teacher in charge: Suvi Moll

Groups: LD22B_L_M
Incoming DD Switzerland Marketing; LB22S_M
Incoming DD Stuttgart Marketing; LXC23_MAR
LXC23_Marketing

Course: LC00EG83

Implementation has 12 reservations. Total duration of reservations is 36 h 0 min.

Time	Topic	Location
Mon 26.08.2024 time 14:00 - 17:00 (3 h 0 min)	Marketing Design LC00EG83-3004	MMB348 IT-Tila
Mon 09.09.2024 time 14:00 - 17:00 (3 h 0 min)	Marketing Design LC00EG83-3004	MMB348 IT-Tila
Mon 23.09.2024 time 14:00 - 17:00 (3 h 0 min)	Marketing Design LC00EG83-3004	MMB348 IT-Tila
Mon 30.09.2024 time 14:00 - 17:00 (3 h 0 min)	Marketing Design LC00EG83-3004	MMB348 IT-Tila
Mon 14.10.2024 time 14:00 - 17:00 (3 h 0 min)	Marketing Design LC00EG83-3004	MMB348 IT-Tila
Mon 28.10.2024 time 14:00 - 17:00 (3 h 0 min)	Marketing Design LC00EG83-3004	MMB348 IT-Tila
Mon 04.11.2024 time 14:00 - 17:00 (3 h 0 min)	Marketing Design LC00EG83-3004	MMB348 IT-Tila
Mon 11.11.2024 time 14:00 - 17:00 (3 h 0 min)	Marketing Design LC00EG83-3004	MMB348 IT-Tila
Mon 18.11.2024 time 14:00 - 17:00 (3 h 0 min)	Marketing Design LC00EG83-3004	MMB348 IT-Tila
Mon 25.11.2024 time 14:00 - 17:00 (3 h 0 min)	Marketing Design LC00EG83-3004	MMB348 IT-Tila
Mon 02.12.2024 time 14:00 - 17:00 (3 h 0 min)	Marketing Design LC00EG83-3004	MMB348 IT-Tila
Mon 09.12.2024 time 14:00 - 17:00 (3 h 0 min)	Marketing Design LC00EG83-3004	MMB348 IT-Tila

Changes to reservations may be possible.

Objective

After completing the course the student can use different applications and services used for creating both online and offline communication elements, as well as format picture files with an image editing software.

Content

Editing, formatting and manipulating text and pictures

Saving pictures for different purposes

Using content management software for use and updating of websites

Location and time

All lectures take place on Mondays in Myyrmäki Campus with the exception of studio photoshoot which will be held in Metropolia Arabia Campus.

Materials

All materials will be given during the first lecture.

Teaching methods

Lectures
Working with Adobe programs
Studio photoshoot

Exam schedules

There are two exams - visual element exam and Photoshop/Premiere exam.

Student workload

Lectures 25h
Studio work 5h
Individual work 100h

Content scheduling

More detailed information will be given during the first lecture.
First lecture will take place 26.8.
2.9. will be recorded lecture.

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.