Branding (5 cr)
Code: LC00FE47-3001
General information
- Enrollment
-
06.05.2024 - 11.08.2024
Registration for the implementation has ended.
- Timing
-
26.08.2024 - 20.12.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Mode of delivery
- On-campus
- Unit
- (2019-2024) School of Business
- Campus
- Leiritie 1
- Teaching languages
- English
- Seats
- 20 - 35
- Degree programmes
- Degree Programme in International Business and Logistics
- Teachers
- Maria Paassola
- Teacher in charge
- Suvi Moll
- Groups
-
LC22B_IB_MIncoming DD HWR Berlin, IBMAN Marketing
-
LC22R_MIncoming DD Rennes 3rd year students Marketing
-
LD22B_L_MIncoming DD Switzerland Marketing
-
LB22S_MIncoming DD Stuttgart Marketing
-
LXC23_MARLXC23_Marketing
-
LB22L_MIncoming DD La Rochelle 3rd year students Marketing
- Course
- LC00FE47
Implementation has 15 reservations. Total duration of reservations is 36 h 15 min.
| Time | Topic | Location |
|---|---|---|
|
Thu 29.08.2024 time 14:00 - 17:00 (3 h 0 min) |
Branding LC00FE47-3001 |
MMA207
Oppimistila
|
|
Thu 05.09.2024 time 14:15 - 16:45 (2 h 30 min) |
Branding LC00FE47-3001 |
MMC310
Oppimistila
|
|
Thu 12.09.2024 time 14:15 - 16:45 (2 h 30 min) |
Branding LC00FE47-3001 |
MMA207
Oppimistila
|
|
Thu 19.09.2024 time 14:15 - 16:45 (2 h 30 min) |
Branding LC00FE47-3001 |
MMA207
Oppimistila
|
|
Thu 26.09.2024 time 14:00 - 15:30 (1 h 30 min) |
Visiting lecture online - Kyrö Distillery Company |
Teams meeting
|
|
Thu 03.10.2024 time 14:15 - 16:45 (2 h 30 min) |
Branding LC00FE47-3001 |
MMA207
Oppimistila
|
|
Thu 10.10.2024 time 14:15 - 16:45 (2 h 30 min) |
Branding LC00FE47-3001 |
MMA207
Oppimistila
|
|
Thu 24.10.2024 time 14:15 - 16:45 (2 h 30 min) |
Branding LC00FE47-3001 |
MMA207
Oppimistila
|
|
Thu 31.10.2024 time 14:15 - 16:45 (2 h 30 min) |
Branding LC00FE47-3001 |
MMA207
Oppimistila
|
|
Thu 07.11.2024 time 15:00 - 16:15 (1 h 15 min) |
Visiting lecture online - Branding agency Werklig |
https://metropolia.zoom.us/j/63747439878
|
|
Thu 14.11.2024 time 14:15 - 16:45 (2 h 30 min) |
Branding LC00FE47-3001 |
MMC310
Oppimistila
|
|
Thu 21.11.2024 time 14:15 - 16:45 (2 h 30 min) |
Branding LC00FE47-3001 |
MMC345
Oppimistila
|
|
Thu 28.11.2024 time 14:15 - 16:45 (2 h 30 min) |
FINAL EXAM - Branding LC00FE47-3001 |
MMB101
Auditorio 1 krs.
|
|
Thu 05.12.2024 time 14:15 - 16:45 (2 h 30 min) |
FINAL EXAM RETAKE - Branding LC00FE47-3001 |
MMB101
Auditorio 1 krs.
|
|
Tue 10.12.2024 time 14:00 - 17:00 (3 h 0 min) |
Exam 2nd retake - Branding LC00FE47-3001 |
MMC230
Oppimistila
|
Objective
The student understands the concept of brand equity and key topics related to strategic brand management. The student recognizes the tools needed for brand development and the importance of successful branding as means to add customer value and provide protection against competition. The student develops critical thinking related to branding, understands ethical issues related to branding and acquires collaborative team and group working skills.
Content
- Introduction to Branding
- The concept of brand equity
- Strategic brand management process
- Emotion and Brands
- Symbolic meaning of brands
- Cultural meaning systems and brands
- Ethical perspectives related to branding
Location and time
Lectures mainly on campus at Myyrmäki
Materials
Lecture notes by the lecturer
Possible additional articles assigned by the lecturer
One book on branding (book list provided by the lecturer, books available via Metropolia’s library)
Teaching methods
Weekly lectures on campus
Group assignments during lectures
Individual and pair assignments in between lectures
Individual book review
Final exam
Visiting lecturers from companies
Employer connections
Visiting lecturers from companies
Exam schedules
Final exam in 28.11.2024 (retakes 5.12.2024 and 13.12.2024)
Completion alternatives
Please contact the lecturer to discuss
Content scheduling
Independent book assignment work during week 42 - no lectures
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment methods and criteria
Weekly lectures on campus
Group assignments during lectures
Individual and pair assignments in between lectures
Individual book review
Final exam
Visiting lecturers from companies - points from reports from the visits
Additional bonus points from active participation in the lectures
Qualifications
Marketing or equivalent studies