ChatGPT as a Marketing Tool (3 cr)

Code: TT00FK72-3009

General information

Timing: 01.01.2025 - 31.12.2026
Implementation is running.

Number of ECTS credits allocated: 3 cr

Local portion: 0 cr

Virtual portion: 3 cr

Unit: (2019-2024) School of ICT

Campus: Karaportti 2

Teaching languages: Finnish

Seats: 0 - 20000

Degree programmes: Information and Communication Technology

Teachers: Virve Prami

Teacher in charge: Janne Salonen

Groups: ATX25TV_MAKSULLINEN_JÄRJESTELMÄ
Open UAS 2025

Course: TT00FK72

No reservations found for implementation TT00FK72-3009!

Objective

After completing the course, student has gained ability to use ChatGPT as a marketing tool. In addition, student knows different facets of ChatGPT.

Content

- Artificial Intelligence
- ChatGPT
- Challenges of language models
- Creating pictures using DALL-E
- ChatGPT as a marketing tool

Location and time

Course is 100% online Self-Study course which can be done in own pace.

Materials

Online.

Teaching methods

Course is 100% online Self-Study course which can be done in own pace.

Employer connections

N/A

Exam schedules

Online in course environment.

International connections

N/A

Completion alternatives

N/A

Student workload

Depends on the student's starting level.

Content scheduling

Up to student her-/himself.

Evaluation scale

Hyväksytty/Hylätty