Trends and Brand Strategies (5 cr)
Code: KQ00BT61-3008
General information
- Enrollment
-
01.11.2023 - 31.01.2024
Registration for the implementation has ended.
- Timing
-
01.04.2024 - 09.05.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- On-campus
- Unit
- (2019-2024) School of Media, Design and Conservation
- Campus
- Hämeentie 135 D
- Teaching languages
- Finnish
- Seats
- 0 - 25
- Degree programmes
- Design
Implementation has 11 reservations. Total duration of reservations is 77 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Wed 10.04.2024 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3008 |
ARP68
Oppimistila 2
|
|
Thu 11.04.2024 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3008 |
ARP68
Oppimistila 2
|
|
Wed 17.04.2024 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3008 |
ARP68
Oppimistila 2
|
|
Thu 18.04.2024 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3008 |
ARP68
Oppimistila 2
|
|
Fri 19.04.2024 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3008 |
ARP68
Oppimistila 2
|
|
Wed 24.04.2024 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3008 |
ARP68
Oppimistila 2
|
|
Thu 25.04.2024 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3008 |
ARP68
Oppimistila 2
|
|
Fri 26.04.2024 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3008 |
ARP68
Oppimistila 2
|
|
Thu 02.05.2024 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3008 |
ARP68
Oppimistila 2
|
|
Mon 06.05.2024 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3008 |
ARP68
Oppimistila 2
|
|
Tue 07.05.2024 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3008 |
ARP68
Oppimistila 2
|
Objective
During the course, the students will explore trend forming and trend projects as well as building up product brands. The students will understand the meaning of trends for products. They will understand the forming process of the brand strategies for products and how to utilise them in the product design process.
Content
- Defining a brand and what can be branded
- The concepts: Brand strategy, brand position and brand identity
- Product identity and product image
- Design and the product content
- Trend forming, mega trends
- Building up images
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The students are able to describe the development of the trends. The students can analyze the branded products. The students are able to describe how the brand strategy is formed and how it can be utilised in the product development process.
Assessment criteria, good (3)
The students are able to successfully describe the development of the trends.The students can successfully analyze branded products.
The students are able to successfully describe the way a brand strategy is formed and how it can be utilised in the product development process.
Assessment criteria, excellent (5)
The students are able to describe the development of trends in an excellent way. The students can analyze the branded products in an excellent way. The students master describing the way a brand strategy is formed and how it can be utilised in the product development process.
Assessment criteria, approved/failed
The students are able to describe the development of trends. The students can analyze branded products. The students are able to describe the way a brand strategy is formed and how it can be utilised in the product development process.