Marketing (5 cr)
Code: LD00EH20-3032
General information
- Enrollment
-
04.12.2023 - 07.01.2024
Registration for the implementation has ended.
- Timing
-
15.01.2024 - 24.05.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Mode of delivery
- On-campus
- Unit
- (2019-2024) School of Business
- Campus
- Leiritie 1
- Teaching languages
- Finnish
- Seats
- 20 - 35
- Degree programmes
- Economics and Business Administration
Implementation has 15 reservations. Total duration of reservations is 50 h 30 min.
| Time | Topic | Location |
|---|---|---|
|
Thu 18.01.2024 time 08:00 - 12:00 (4 h 0 min) |
Markkinointi LD00EH20-3032 - huom. ei normaalia luento-opetusta |
Omatoiminen verkkoluento
|
|
Thu 25.01.2024 time 08:00 - 12:00 (4 h 0 min) |
Markkinointi LD00EH20-3032 |
MMA219
Oppimistila
|
|
Thu 01.02.2024 time 08:00 - 12:00 (4 h 0 min) |
Markkinointi LD00EH20-3032 |
MMA219
Oppimistila
|
|
Thu 08.02.2024 time 08:00 - 12:00 (4 h 0 min) |
Markkinointi LD00EH20-3032 |
MMA219
Oppimistila
|
|
Thu 15.02.2024 time 08:00 - 12:00 (4 h 0 min) |
Markkinointi LD00EH20-3032 |
MMA219
Oppimistila
|
|
Thu 29.02.2024 time 08:00 - 12:00 (4 h 0 min) |
Markkinointi LD00EH20-3032 |
MMA219
Oppimistila
|
|
Thu 07.03.2024 time 09:00 - 12:00 (3 h 0 min) |
Markkinointi LD00EH20-3032 |
MMA219
Oppimistila
|
|
Thu 14.03.2024 time 08:00 - 12:00 (4 h 0 min) |
Ei luento-opetusta - Markkinointi LD00EH20-3032 |
Itsenäinen kotitehtävä - ei opetusta
|
|
Thu 21.03.2024 time 09:00 - 12:00 (3 h 0 min) |
Markkinointi LD00EH20-3032 |
MMA219
Oppimistila
|
|
Thu 28.03.2024 time 09:00 - 12:00 (3 h 0 min) |
Markkinointi LD00EH20-3032 |
MMA219
Oppimistila
|
|
Thu 04.04.2024 time 09:00 - 12:00 (3 h 0 min) |
Opetus peruttu sairastumisen takia - Markkinointi LD00EH20-3032 |
MMA219
Oppimistila
|
|
Thu 11.04.2024 time 10:00 - 12:00 (2 h 0 min) |
Markkinointi LD00EH20-3031/3032 |
MMB101
Auditorio 1 krs.
|
|
Thu 18.04.2024 time 08:00 - 12:00 (4 h 0 min) |
Itsenäinen tenttikertaus - Markkinointi LD00EH20-3032 |
|
|
Thu 25.04.2024 time 09:00 - 11:30 (2 h 30 min) |
Tentti & kurssin lopetus - Markkinointi LD00EH20-3032 |
MMA219
Oppimistila
MMB253 IT-Tila |
|
Thu 02.05.2024 time 10:00 - 12:00 (2 h 0 min) |
1. uusintatentti - Markkinointi LD00EH20-3032 |
Objective
The student understands the role of marketing and services in the company strategy and the important role of customer-oriented marketing as a success factor in running a business. The student recognizes the essential concepts and various sectors of marketing and the key terminology. The student is able to collect, analyse and produce information as well as make development suggestions for the company’s planning process.
Content
- Business environment and its effects on marketing
- Methods of customer acquisition
- Marketing mix
- Planning, implementation and follow-up of marketing
- Sustainable marketing
Location and time
According to the schedule at the Myyrmäki campus (or online if needed)
Materials
Fahy, John & Jobber, David: Foundations of marketing
McGraw-Hill Education (2012 or newer)
Teaching methods
Interactive lectures
Guided assignments
Workshops
Employer connections
Visiting lecturers
Company project
Exam schedules
At the end of the course multiple choice on computer
Completion alternatives
Closed book exam 100%
Further information
Teaching in Finnish, materials in Finnish and English
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment methods and criteria
Learning assignments 60%
Final exam 40%