Customer Acquisition (5 cr)
Code: LD00EH79-3005
General information
- Enrollment
-
04.12.2023 - 07.01.2024
Registration for the implementation has ended.
- Timing
-
15.01.2024 - 24.05.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 4 cr
- Virtual portion
- 1 cr
- RDI portion
- 2 cr
- Mode of delivery
- On-campus and online
- Unit
- (2019-2024) School of Business
- Campus
- Leiritie 1
- Teaching languages
- Finnish
- Seats
- 20 - 35
- Degree programmes
- Economics and Business Administration
Implementation has 13 reservations. Total duration of reservations is 34 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Thu 18.01.2024 time 11:00 - 14:00 (3 h 0 min) |
Asiakashankinta LD00EH79-3005 |
MMB244
Oppimistila
|
|
Thu 25.01.2024 time 11:25 - 14:00 (2 h 35 min) |
Asiakashankinta LD00EH79-3005 |
MMB244
Oppimistila
|
|
Thu 01.02.2024 time 11:25 - 14:00 (2 h 35 min) |
Asiakashankinta LD00EH79-3005 |
MMB244
Oppimistila
|
|
Thu 08.02.2024 time 11:25 - 14:00 (2 h 35 min) |
Asiakashankinta LD00EH79-3005 |
MMB244
Oppimistila
|
|
Thu 15.02.2024 time 11:25 - 14:00 (2 h 35 min) |
Asiakashankinta LD00EH79-3005 Zoom https://metropolia.zoom.us/j/68827168163 |
Class Via Zoom
|
|
Thu 29.02.2024 time 11:25 - 14:00 (2 h 35 min) |
Asiakashankinta LD00EH79-3005 |
MMB244
Oppimistila
|
|
Thu 07.03.2024 time 11:25 - 14:00 (2 h 35 min) |
Asiakashankinta LD00EH79-3005 |
Review Videos G. Week 10 (Lesson 7) Google Display Advertising Pre-Recorded Videos Available
|
|
Thu 14.03.2024 time 11:25 - 14:00 (2 h 35 min) |
Asiakashankinta LD00EH79-3005 |
Book a Zoom team meeting to discuss your report https://docs.google.com/spreadsheets/d/1iDl5VP_3Lkd7pSCr-SB8A6Sl9OeksDJxcQfFa0QU9oQ/edit?usp=sharing
|
|
Thu 21.03.2024 time 11:25 - 14:00 (2 h 35 min) |
Asiakashankinta LD00EH79-3005 |
Book a Zoom team meeting to discuss your report https://docs.google.com/spreadsheets/d/1iDl5VP_3Lkd7pSCr-SB8A6Sl9OeksDJxcQfFa0QU9oQ/edit?usp=sharing
|
|
Thu 28.03.2024 time 11:25 - 14:00 (2 h 35 min) |
Asiakashankinta LD00EH79-3005 |
MMB244
Oppimistila
|
|
Thu 04.04.2024 time 11:25 - 14:00 (2 h 35 min) |
Asiakashankinta LD00EH79-3005 |
MMB244
Oppimistila
|
|
Thu 18.04.2024 time 11:25 - 14:00 (2 h 35 min) |
Asiakashankinta LD00EH79-3005 |
MMB244
Oppimistila
|
|
Thu 25.04.2024 time 11:25 - 14:00 (2 h 35 min) |
Asiakashankinta LD00EH79-3005 |
ONLINE ONLY VIEW OMA FOR VIDEOS
|
Objective
After completing the course, the student will be able to design and develop ways for the company to acquire new customers. The student will be able to engage existing customers and sell more to them.
Content
- Implementing specific marketing or customer programs
- Tracking and reporting results
- Utilizing e-business tools in customer acquisition
- Ethical marketing
Location and time
Classroom as per the scheduling machine
Materials
Provided in OMA
Teaching methods
In-person lectures
Employer connections
Working on a real life advertising campaign
Google Certificates
Exam schedules
No exam
International connections
NA
Student workload
5 ECTS 135 hours
Breakdown presented in first class
Content scheduling
Timetable & content provided in OMA
Further information
NA
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment methods and criteria
Opetus englanniksi
0-5
Provided in OMA - First Lesson
Qualifications
Marketing and Developing Marketing Communications or equivalent competences