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Digital Business (5 cr)

Code: LD00EH78-3013

General information


Enrollment
04.12.2023 - 07.01.2024
Registration for the implementation has ended.
Timing
15.01.2024 - 15.03.2024
Implementation has ended.
Number of ECTS credits allocated
5 cr
Mode of delivery
On-campus
Unit
(2019-2024) School of Business
Campus
Leiritie 1
Teaching languages
Finnish
Seats
20 - 35
Degree programmes
Economics and Business Administration
Teachers
Erkki Alanen
Tero Hujala
Teacher in charge
Anne Perkiö
Groups
LXD23K2
Liiketalouden tutkinto-ohjelma monimuoto
Course
LD00EH78

Implementation has 8 reservations. Total duration of reservations is 30 h 0 min.

Time Topic Location
Thu 18.01.2024 time 17:00 - 20:45
(3 h 45 min)
Digitaalinen liiketoiminta LD00EH78-3013
Online luento Zoomilla
Thu 25.01.2024 time 17:00 - 20:45
(3 h 45 min)
Digitaalinen liiketoiminta LD00EH78-3013
Online-luento Zoomilla
Thu 01.02.2024 time 17:00 - 20:45
(3 h 45 min)
Digitaalinen liiketoiminta LD00EH78-3013
Online-luento Zoomilla
Thu 08.02.2024 time 17:00 - 20:45
(3 h 45 min)
Digitaalinen liiketoiminta LD00EH78-3013
Online-luento Zoomilla
Thu 15.02.2024 time 17:00 - 20:45
(3 h 45 min)
Digitaalinen liiketoiminta LD00EH78-3013
MMB348 IT-Tila
Thu 29.02.2024 time 17:00 - 20:45
(3 h 45 min)
Digitaalinen liiketoiminta LD00EH78-3013
MMB348 IT-Tila
Thu 07.03.2024 time 17:00 - 20:45
(3 h 45 min)
Digitaalinen liiketoiminta LD00EH78-3013
MMB348 IT-Tila
Thu 14.03.2024 time 17:00 - 20:45
(3 h 45 min)
Digitaalinen liiketoiminta LD00EH78-3013
MMB348 IT-Tila
Changes to reservations may be possible.

Objective

After completing the course student will be able to plan measures related to the maintenance and development of ecommerce and be able to utilize the tools provided by the systems to maintain and develop ecommerce. The student will be able to understand the basics of profitable business and be able to apply its principles in decision making

Content

- Ecommerce platforms and payment traffic
- Logistics and ERP
- Designing and implementing content and customer benefits
- Ecommerce visibility and new customer acquisition
- Planning and monitoring business profitability
- sustainability in ecommerce

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.

Assessment criteria, approved/failed

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Qualifications

Marketing or equivalent competences

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