Study Guide

Objective

Having studied this course the student understands the importance of customer-oriented sales and marketing and understands the basic marketing terminology of the course. The course includes in the customer-oriented marketing process and its phases. Additionally, course includes the role of IS Services marketing as the focal process of business, the marketing environment and its analysis, and the planning and execution of marketing activities.

Content

Having studied this course the student understands the importance of customer-oriented sales and marketing and understands the basic marketing terminology of the course. The course includes in the customer-oriented marketing process and its phases. Additionally, course includes the role of IS Services marketing as the focal process of business, the marketing environment and its analysis, and the planning and execution of marketing activities.

Student participating in the course should comprehend
- The relevance of customer focused marketing
- The basic terminology of sales and marketing
- be able to apply the ideas and concepts to real-life situation

Location and time

Course environment is Metropolia's Moodle and course can be done in own pace.

Materials

Online.

Teaching methods

Course is 100% online (Self-Study) course.

Employer connections

N/A

Exam schedules

Exam can be done whenever is it suitable for student her-/himself.

International connections

N/A

Completion alternatives

N/A

Student workload

Up to Student her-/himself.

Content scheduling

N/A

Further information

ENROLMENTS

Open UAS Students via hakijan työpöytä https://hakija.oma.metropolia.fi/

Metropolia's Degree Student
- Course can be find via https://moodle.metropolia.fi/course/view.php?id=154
- Course key: marketing
- Exam key: Quality

Evaluation scale

Hyväksytty/Hylätty

Assessment criteria, satisfactory (1)

Students have achieved the course objectives fairly. Students will be able to identify, define and use the course subject area’s central concepts, models and is able to utilize the most common tools. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

Students have achieved the course objectives well, even though the knowledge and skills need improvement in some areas. Students know the course concepts and models well and are able to justify their decisions. The students are able to apply their knowledge in new situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise and areas requiring further development.

Assessment criteria, excellent (5)

Students have achieved the objectives of the course with excellent marks. Students master commendably the course subject area’s concepts, models and tools. Students are able to make justified and fluent analysis and to present concrete development measures. The students are well prepared to apply their knowledge in new situations. Students are able to analyze the business sector expertise and the evolvement of their own expertise.