Marketing (5 cr)
Code: KM00ES10-3002
General information
- Enrollment
-
02.05.2023 - 27.08.2023
Registration for the implementation has ended.
- Timing
-
25.09.2023 - 14.11.2023
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Mode of delivery
- On-campus
- Unit
- (2019-2024) School of Media, Design and Conservation
- Campus
- Hämeentie 135 D
- Teaching languages
- Finnish
- Seats
- 0 - 20
- Degree programmes
- Design
- Teachers
- kulu virtuaali::muotoilu
- Teacher in charge
- Katri Myllylä
- Groups
-
KXE22S1GSVisual Communication Design - Graphic Design
- Course
- KM00ES10
Implementation has 6 reservations. Total duration of reservations is 18 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Mon 25.09.2023 time 14:00 - 17:00 (3 h 0 min) |
Markkinointi KM00ES10-3002 |
AR421
Digitila Kuusi
|
|
Tue 03.10.2023 time 14:30 - 17:30 (3 h 0 min) |
Markkinointi KM00ES10-3002 |
AR128b
Tapahtumasali 2
|
|
Tue 24.10.2023 time 13:00 - 16:00 (3 h 0 min) |
Markkinointi KM00ES10-3002 |
AR341
Oppimistila Montaasi
|
|
Tue 31.10.2023 time 14:00 - 17:00 (3 h 0 min) |
Markkinointi KM00ES10-3002 |
Itsenäinen työskentely
|
|
Tue 07.11.2023 time 14:00 - 17:00 (3 h 0 min) |
Markkinointi KM00ES10-3002 |
Etäopetus
|
|
Tue 14.11.2023 time 14:00 - 17:00 (3 h 0 min) |
Markkinointi KM00ES10-3002 |
Etäopetus
|
Objective
Students understand the interactive relationship between sales and marketing. They master the key concepts and elements of marketing communications and target group thinking. Students can apply the professional and ethical principles of the industry from the perspective of marketing.
Content
• Elements of marketing and marketing communications
• Target group thinking
• Recognising the needs of the customer
• Building and maintenance of customer relationships
• Customer communications
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student
• understands the relationship between sales and marketing
• knows the different aspects of marketing and is able to use the key concepts of marketing and marketing communication
• is able to take the target group into account.
Assessment criteria, good (3)
The student
• understands the relationship between sales and marketing
• knows the different aspects of marketing and is able to use the concepts of marketing and marketing communication
• is able to take into account the operating environment and target group
• is able to apply the professional and ethical principles of the field from the marketing point of view
• is able to search, analyse and produce information
• is able to take into account the principles of sustainable development.
Assessment criteria, excellent (5)
The student
• has an in-depth understanding of the relationship between sales and marketing
• knows the different aspects of marketing and is able to use the concepts of marketing and marketing communications fluently
• is able to take into account the operating environment and target group
• is able to apply the professional and ethical principles of the field from the marketing point of view
• is able to search, analyse and produce information and make development proposals
• is able to take into account the principles of sustainable development.
Assessment criteria, approved/failed
The student
• understands the relationship between sales and marketing
• knows the different aspects of marketing and is able to use the key concepts of marketing and marketing communication
• is able to take the target group into account.