Study Guide

Objective

- To provide participants with a basic foundation and comprehensive understanding of the field of business
- To become acquainted with some of the subjects in business
- To know some key elements of Strategic, Competitive Marketing and Logistics
- To understand practical issues of Strategic Management and Project Management
- To better understand the dynamics of organizations, teams, creativity and problem solving
- To briefly look at International Management (Cross-Cultural implications)
- To also understand for future study the subjects directly related and relevant to business, such as Business Ethics, Environmental Ethics, and Building Sustainable Societies.

Content

- Basics of Marketing
- Basics of Logistics
- Basics of Management and International Management
- Business Ethics and Environmental Ethics

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply their knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.

Assessment criteria, approved/failed

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.