Study Guide

Objective

The student understands the main technology and market drivers and business models in digital business transformation and the meaning of the paradigm shift. The student can evaluate the importance of technology, market drivers in their own organization and business environment. The student understand the impact of digitalization on business models. He/she is able to analyze the main transformative drivers in his/hers own industry.

Content

- Main technology drivers and their impact on digital business transformation
- Impact of digitalization on business models
- Meaning and impact of paradigm shift caused by digitalization
- Transformation versus change and development
- Market drivers in the digital world.

Course assignment: There are two assignments in the course: first, a group work focused on the analysis of digital transformation in an industry; and an individual work focused on the analysis of the impact of technology, business models and market drivers in the student’s own organization.

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.

Assessment criteria, good (3)

Good overall performance: can apply and articulate concepts and information well both verbally and in writing, certain areas of individual or team output require further attention; shows appropriate level of interest and motivation in individual and team activities. Good presentation delivery and analysis.

Assessment criteria, excellent (5)

Excellent performance in all elements of the course: shows interest and motivation in individual and team activities and assignments, fully applies and clearly articulates concepts and information both verbally and in writing. The student is able to support his/her argument with references to the recommended reading and lecture content. Excellent presentation delivery and analysis.

Assessment criteria, approved/failed

Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.

Prerequisites

Completed higher education degree.

Further information

The language of tuition is English.