Marketing (5 cr)
Code: LD00EH20-3024
General information
- Enrollment
-
07.12.2022 - 08.01.2023
Registration for the implementation has ended.
- Timing
-
19.01.2023 - 12.05.2023
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- On-campus
- Unit
- (2019-2024) School of Business
- Campus
- Leiritie 1
- Teaching languages
- Finnish
- Seats
- 20 - 35
- Degree programmes
- Economics and Business Administration
Implementation has 8 reservations. Total duration of reservations is 27 h 30 min.
| Time | Topic | Location |
|---|---|---|
|
Thu 02.03.2023 time 12:00 - 16:00 (4 h 0 min) |
Markkinointi LD00EH20-3024 |
Online Zoomissa
|
|
Thu 09.03.2023 time 12:00 - 16:00 (4 h 0 min) |
Markkinointi LD00EH20-3024 |
MMA207
Oppimistila
|
|
Thu 16.03.2023 time 12:00 - 16:00 (4 h 0 min) |
Markkinointi LD00EH20-3024 |
MMA207
Oppimistila
|
|
Thu 30.03.2023 time 12:00 - 16:00 (4 h 0 min) |
Markkinointi LD00EH20-3024 |
MMA207
Oppimistila
|
|
Thu 06.04.2023 time 12:00 - 16:00 (4 h 0 min) |
Markkinointi LD00EH20-3024 |
MMA207
Oppimistila
|
|
Thu 13.04.2023 time 12:00 - 16:00 (4 h 0 min) |
Markkinointi LD00EH20-3024 |
|
|
Thu 20.04.2023 time 12:00 - 13:30 (1 h 30 min) |
Markkinointi LD00EH20-3024 |
MMB249
IT-Tila
|
|
Thu 27.04.2023 time 12:00 - 14:00 (2 h 0 min) |
Markkinointi LD00EH20-3024 |
MMA207
Oppimistila
|
Objective
The student understands the role of marketing and services in the company strategy and the important role of customer-oriented marketing as a success factor in running a business. The student recognizes the essential concepts and various sectors of marketing and the key terminology. The student is able to collect, analyse and produce information as well as make development suggestions for the company’s planning process.
Content
- Business environment and its effects on marketing
- Methods of customer acquisition
- Marketing mix
- Planning, implementation and follow-up of marketing
- Sustainable marketing
Location and time
According to the schedule on Myyrmäki campus (or online, if situation so demands)
Materials
David Jobber, John Fahy (2012 or later): Foundations of Marketing, McGraw-Hill, NY
Teaching methods
Interactive lecture
Guided assignments
Workshops
Employer connections
Visiting lecturers
Company project
Exam schedules
At the end of the course a computer-assisted multiple choice exam
Completion alternatives
Closed book exam 100%
Further information
Tuition in Finnish, materials in Finnish and English
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment methods and criteria
Learning assignments 60%
Exam 40%