Customer Acquisition (5 cr)

Code: LD00EH79-3004

General information

Enrollment: 07.12.2022 - 08.01.2023
Registration for the implementation has ended.

Timing: 10.01.2023 - 02.05.2023
Implementation has ended.

Number of ECTS credits allocated: 5 cr

Local portion: 3 cr

Virtual portion: 2 cr

Unit: (2019-2024) School of Business

Campus: Leiritie 1

Teaching languages: Finnish

Seats: 20 - 35

Degree programmes: Economics and Business Administration

Teachers: John Greene

Teacher in charge: Anne Perkiö

Groups: LXD21S1_M2
LXD21S1_M2

Course: LD00EH79

Implementation has 8 reservations. Total duration of reservations is 20 h 30 min.

Time	Topic	Location
Tue 07.03.2023 time 08:30 - 11:00 (2 h 30 min)	Asiakashankinta LD00EH79-3004	ONLINE ONLY - REVIEW VIDEOS IN OMA
Tue 14.03.2023 time 08:00 - 11:00 (3 h 0 min)	TEAM MEETINGS ZOOM OR CLASS Asiakashankinta LD00EH79-3004	MMB244 Oppimistila
Tue 21.03.2023 time 08:30 - 11:00 (2 h 30 min)	Asiakashankinta LD00EH79-3004	No Class - Some Teams do a Zoom Meeting - SEE OMA
Tue 28.03.2023 time 08:30 - 11:00 (2 h 30 min)	Asiakashankinta LD00EH79-3004	MMB244 Oppimistila
Tue 04.04.2023 time 08:30 - 11:00 (2 h 30 min)	Asiakashankinta LD00EH79-3004	MMB244 Oppimistila
Tue 11.04.2023 time 08:30 - 11:00 (2 h 30 min)	Asiakashankinta LD00EH79-3004	MMB244 Oppimistila
Tue 18.04.2023 time 08:30 - 11:00 (2 h 30 min)	Asiakashankinta LD00EH79-3004	MMB244 Oppimistila
Tue 25.04.2023 time 08:30 - 11:00 (2 h 30 min)	Asiakashankinta LD00EH79-3004	MMB244 Oppimistila

Changes to reservations may be possible.

Objective

After completing the course, the student will be able to design and develop ways for the company to acquire new customers. The student will be able to engage existing customers and sell more to them.

Content

- Implementing specific marketing or customer programs
- Tracking and reporting results
- Utilizing e-business tools in customer acquisition
- Ethical marketing

Location and time

Classroom as per the scheduling machine

Materials

Provided in OMA

Teaching methods

In-person lectures

Employer connections

Working on a real life advertising campaign
Google Certificates

Exam schedules

No exam

International connections

Student workload

5 ECTS 135 hours
Breakdown presented in first class

Content scheduling

Timetable & content provided in OMA

Further information

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.