Entrepreneurship, Labour Market, and Marketing Skills (5 cr)

Objective

The student learns to recognize and develop their own entrepreneurship and working life skills, and can apply an entrepreneurial approach as well as acquire information on the possibilities of entrepreneurship and the practices of the music industry. The student knows the fundamental contract practices and funding channels of the music industry, as well as the central principles of copyright legislation.

The student receives tools for identifying and developing the relevant skills for employability. The student can describe, commercialize and market their skills in a customer-oriented way, utilizing teamwork and networks. The student develops capabilities for developing business ideas together with others, and to acquire resources for their activities through commercialization, projectization and by marketing their ideas.

Content

Stages of entrepreneurship, revenue logic and livelihood, work contracts, marketing and branding, building one’s own career, copyright, working life skills, networking skills and teamwork skills.

Location and time

Tuition on Mondays at 13.00-16.00 at Event halls or Zoom (announced individually) 16.1. – 6.3.2023 and 24.4.2023. In addition small group meetings. Tuition only in Finnish.

Materials

Material from the lectures
Pokkinen, Lottaliina. 2020. Muusikon sopimusopas. Helsinki: Tietosanoma.

Teaching methods

Activating lectures, small group assignments, working life visits, book exam, online studies

Employer connections

Entrepreneur interviews and working life visits

Completion alternatives

Attendance 100% or individual study material of each topic
eAHOT partly or fully based on earlier studies or working life experience

Student workload

Tuition on Mondays at 13.00-16.00 at Event hall/Zoom 16.1. – 6.3.2023 and 24.4.2023
Lectures, group assignments and a book exam 4 ects
Henkilöbrändäys online course 1 ects (available only in Finnish)
Tuition only in Finnish

Further information

Tuition on Mondays at 13.00-16.00 at Event hall/Zoom 16.1. – 6.3.2023 and 24.4.2023
Lectures, group assignments and a book exam 4 ects
Henkilöbrändäys online course 1 ects (available only in Finnish)

Evaluation scale

Hyväksytty/Hylätty

Assessment criteria, approved/failed

The student can market their musical skills in English and work in the international operating environments of the music industry.
The student recognizes different forms of enterprise, and understands matters related to taxation, social security and VAT procedures. The student understands the significance of good accounting.

Assessment methods and criteria

Attendance 100% or individual study material of each topic
Book exam
Henkilöbrändäys online course

Qualifications

No prerequisities.