Digital Business (5 cr)
Code: LD00EH78-3008
General information
- Enrollment
-
07.12.2022 - 08.01.2023
Registration for the implementation has ended.
- Timing
-
16.01.2023 - 19.03.2023
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- On-campus
- Unit
- (2019-2024) School of Business
- Campus
- Leiritie 1
- Teaching languages
- Finnish
- Seats
- 20 - 35
- Degree programmes
- Economics and Business Administration
- Teachers
- Erkki Alanen
- Tero Hujala
- Teacher in charge
- Anne Perkiö
- Groups
-
LXD22K2Liiketalouden tutkinto-ohjelma monimuoto
- Course
- LD00EH78
Implementation has 2 reservations. Total duration of reservations is 7 h 30 min.
| Time | Topic | Location |
|---|---|---|
|
Thu 09.03.2023 time 17:00 - 20:45 (3 h 45 min) |
Digitaalinen liiketoiminta LD00EH78-3008 |
MMC314
IT-Tila
|
|
Thu 16.03.2023 time 17:00 - 20:45 (3 h 45 min) |
Digitaalinen liiketoiminta LD00EH78-3008 |
MMC310
Oppimistila
|
Objective
After completing the course student will be able to plan measures related to the maintenance and development of ecommerce and be able to utilize the tools provided by the systems to maintain and develop ecommerce. The student will be able to understand the basics of profitable business and be able to apply its principles in decision making
Content
- Ecommerce platforms and payment traffic
- Logistics and ERP
- Designing and implementing content and customer benefits
- Ecommerce visibility and new customer acquisition
- Planning and monitoring business profitability
- sustainability in ecommerce
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Qualifications
Marketing or equivalent competences