Study Guide

Objective

By the end of the course, the student will be able to:
- Understand the development of Strategic Management and the influences impacting upon the subject area.
- Understand the essence of Strategic Analysis.
- Appreciate the context of managing strategically

Content

- Historical development and key academic influences
- The context of managing strategically
- Understanding the strategic analysis platform
- An overview of functional, competitive and corporate strategies
- Group and team activities to aid understanding and group research
- Group research project

Prerequisites

Foundations of Management

Assessment criteria, satisfactory (1)

Sufficient performance:
showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result

Assessment criteria, good (3)

Good performance:
showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention

Assessment criteria, excellent (5)

Excellent performance:
not only fulfils all standard requirements but demonstrates originality and imagination

Assessment criteria, approved/failed

Sufficient performance:
showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result

Further information

Recommended reading:
Exploring Corporate Strategy – Text and Cases (10th Edition, 2014), Authors: G. Johnson, K Scholes, R Whittington, D Angwin and P Regner Publisher: Prentice Hall, ISBN: 978-1-292-00254-5