Study Guide

Objective

The student will analyse business
opportunities and business functions in the
European transnational environment through
project-based learning. By the end of the
course the student will be able to think
strategically about leveraging firm-specific
factors and various country differences to
create competitive advantages, formulate and
develop a business internationalisation
strategy, propose and justify an international
business management structure such as
licensing, joint venture, franchising or
subsidiaries, identify and evaluate risks due to
both external factors and the firm's own
activity as well as designing a corporate social
and sustainability strategy.

Content

- The SME as a business case
- European market integration and business
opportunities
- Mapping out a business internationalisation
strategy
- Business Case analysis - feasibility study
- Managing market entry strategies
- Risk assessment
- Sustainability and social responsibility

Prerequisites

Foundation course in business law and International Business

Assessment criteria, satisfactory (1)

The student has achieved the course objectives fairly. Student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. Student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course with excellent marks. Student masters commendably the course subject area’s concepts and models. Student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply their knowledge in leisure, study and work situations. Student is able to analyze the business sector expertise and the development of his/her own expertise.

Assessment criteria, approved/failed

The student has achieved the course objectives fairly. Student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.