Digital Marketing (5 op)
Toteutuksen tunnus: LX00CI28-3005
Toteutuksen perustiedot
Ilmoittautumisaika
10.01.2020
Ajoitus
13.01.2020 - 11.05.2020
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
School of Business
Toimipiste
Leiritie 1
Opetuskielet
- Englanti
Paikat
20 - 35
Koulutus
- Degree Programme in International Business and Logistics
- Degree Programme in European Business Administration
Opettaja
- John Greene
Vastuuopettaja
John Greene
Ryhmät
-
LITO_VVVapaastivalittavat, liiketalous
-
LB17L_MIncoming DD La Rochelle 3rd year students Marketing
-
LC17R_MIncoming DD Rennes 3rd year students Marketing
Tavoitteet
The influence of digitalisation on business extends beyond the Internet and eCommerce. Failure to recognise new, revolutionary options for implementation or current opportunities for effective marketing could prove fatal to a company. This course provides an insight into the impact of digital technology on marketing activities.
The main aim of the course is to give students' both a theoretical and practical knowledge of how digitalisation has affected marketing activities.
Sisältö
By the end of the course, the student will be able to:
- identify the impact of digitalization on marketing activities
- adapt the four Ps to digital marketing
- gain increased knowledge in technical competencies in internet marketing with a view to understanding the basics of SEM/SEO, affiliate marketing, and web analytics
- create a digital marketing campaign
- plan and launch an online advertisement via Facebook or Google Adwords as part of a digital marketing campaign
- utilise knowledge of online branding and web promotional techniques
- develop further knowledge of web2.0- web3.0 and new web techniques
Arviointiasteikko
0-5
Arviointikriteerit, tyydyttävä (1)
Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result
Arviointikriteerit, hyvä (3)
Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention
Arviointikriteeri, hyväksytty/hylätty
Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result
Prerequisites
English Language Proficiency
First year core business studies