Material from lectures on Oma
HubSpot Academy content
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing, Routledge 2017
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online. Brian Halligan, Dharmesh Shah; Wiley, 2014.
Lectures, Readings, Video, Discussions and Cases
Team Project based on a marketing development plan
Visiting lecturer or company visits
HubSpot Inbound marketing certificate – individual pre-assignment passed/failed 0 or 20p.
HubSpot developmentplan/team project 0-80p.
04.09.2020 - 30.12.2020
04.05.2020 - 09.08.2020
20 - 35
School of Business
The course gives a good understanding of the tools, planning and production of marketing and sales automation. The course also supports students who need to develop digital marketing and sales operations in their work or/and in their thesis project.
Master's Degree Programme in Business Informatics (Social Sciences, Business and Administration)
visiting lecturer or company visit
Lectures 20 hours
Assignments and Project activity 110 hours