Markkinointiviestintä (5 cr)
Code: LX00CP33-3011
General information
Enrollment
02.12.2019 - 08.03.2020
Timing
16.03.2020 - 31.05.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Liiketalous
Campus
Leiritie 1
Teaching languages
- Finnish
Seats
20 - 35
Degree programmes
- Liiketalouden tutkinto-ohjelma
Teachers
- Erkki Alanen
Teacher in charge
Erkki Alanen
Groups
-
LXD19K2Liiketalouden tutkinto-ohjelma, monimuoto
Objective
On completion of the course students will be able to plan, develop and implement corporate marketing communication strategy.
Content
- Marketing communication strategy, development and go-to-market planning
- Marketing communication tools, planning, implementation and buying in a
multichannel enviornment
- Argumentation and selling skills
- Measurement and tracking
- The course is offered both in English and Finnish
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
Students have achieved the course objectives fairly. Students will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
Students have achieved the course objectives well, even though the knowledge and skills need improvement on some areas. Students are able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
Students have achieved the objectives of the course with excellent marks. Students master commendably the course subject area’s concepts and models. Students are able to make justified and fluent analysis and to present concrete development measures. The students are well prepared to apply their knowledge in leisure, study and work situations. Students are able to analyze the business sector expertise and the evolvement of their own expertise.
Assessment criteria, approved/failed
Students have achieved the course objectives fairly. Students will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Qualifications
Marketing 5 cr