Käytännön markkinointi (5 cr)
Code: LX00CI27-3008
General information
Enrollment
02.05.2019 - 27.08.2019
Timing
19.08.2019 - 06.12.2019
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Liiketalous
Campus
Leiritie 1
Teaching languages
- English
Seats
20 - 35
Degree programmes
- Degree Programme in International Business and Logistics
- Degree Programme in European Business Administration
Teachers
- John Greene
Teacher in charge
John Greene
Groups
-
DD_electivesDD electives
-
LXC17_MarketingIBL Specialization Package Marketing
-
LB17BIncoming DD UPV Bilbao 3rd year students
Objective
The course is designed to better international marketing experience with a truly on-line business simulation game. During the simulation, student teams will manage the marketing department of a global telecommunications company and compete with other student teams in the simulated markets. Students will design and launch mobile PDA devices to the market place and compete in various consumer and business segments.
Content
The student will understand how marketing strategy decisions affect all areas of company management, including marketing, finance, investments and production. The simulation exercise is designed to demonstrate how the successful integration of marketing practices with each of these other formally separate business functions can enhance the overall performance of the enterprise.
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result
Assessment criteria, good (3)
Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention
Assessment criteria, excellent (5)
Excellent performance: not only fulfils all standard requirements but demonstrates originality and imagination
Assessment criteria, approved/failed
Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result
Qualifications
Prior marketing knowledge is required for this course. Introductory Marketing is essential, and International Marketing, or Marketing: Strategy and Implementation are also strongly recommended. Some basic financial knowledge would be beneficial.
English language skills: Intermediate level
Further information
Evaluation:
Results of the Simbrand simulation 40%
Class attendance & Peer Review 15%
Team report and test quiz 45%