Markkinointi (5 cr)
Code: LX00CG40-3020
General information
Enrollment
02.05.2019 - 27.08.2019
Timing
27.08.2019 - 13.12.2019
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Liiketalous
Campus
Leiritie 1
Teaching languages
- English
Seats
20 - 35
Degree programmes
- Degree Programme in International Business and Logistics.
Teachers
- William Simcoe
Teacher in charge
William Simcoe
Groups
-
LXC19_BLXC19 cohorts present, GROUP B
Objective
On completion of the course the student will
- be able to understand the role of marketing and services in the company strategy
- be able to understand the important role of the customer-oriented marketing as a success factor in running a business
- identify the essential concepts and be familiar with various sectors of marketing and the key terminology
- be capable of analyzing marketing mix choices and business operations from the marketing perspective
- be able to collect and produce information as well as make development suggestions for the company marketing planning process
Content
- Marketing mix
- Marketing in the international environment
- Planning, implementation and follow-up of marketing
Assessment criteria, satisfactory (1)
Good performance:
showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention
Assessment criteria, good (3)
Good performance:
showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention
Assessment criteria, excellent (5)
Good performance:
showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention
Assessment criteria, approved/failed
Not applicable