Study Guide

Objective

On completion of the course, the student will:
• Know how companies use quantitative research in order to develop their operations.
• Be able to design and implement surveys and asses the reliability of the research.
• Be proficient in using SPSS and Excel to interpret results and present them in illustrative form.
• Have an understanding of how managers use business analytics to formulate and solve business problems and to support managerial decision making.

Content

- Quantitative research process and implementation
- Data Analysis, descriptive and inferential statistics
- Statistical reasoning and testing

Materials

Lecture material
Excel and SPSS guides
Online references
e-book (will be announced later)

Teaching methods

Interactive lecture
Guided assignments
Online learning

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

Sufficient performance:
showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result

Assessment criteria, good (3)

Good performance:
showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention

Assessment criteria, excellent (5)

Excellent performance:
not only fulfils all standard requirements but demonstrates originality and imagination

Assessment criteria, approved/failed

Sufficient performance:
showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result

Assessment methods and criteria

Assignments 55%
Final exam 45 %

Prerequisites

Business Mathematics and Statistics