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Markkinoinnin prosessit ja ratkaisut (5 cr)

Code: L000CG07-3006

General information


Enrollment

02.05.2019 - 15.05.2019

Timing

29.10.2019 - 31.12.2019

Number of ECTS credits allocated

5 op

Virtual portion

4 op

Mode of delivery

20 % Contact teaching, 80 % Distance learning

Unit

Kuntoutus ja tutkiminen

Campus

Myllypurontie 1

Teaching languages

  • English

Seats

20 - 35

Degree programmes

  • Master's Degree Programme in Health Business Management (Sosiaali-, terveys- ja liikunta-ala)
  • Master's Degree Programme in Health Business Management (Tekniikan ja liikenteen ala)
  • Master's Degree Programme in Health Business Management (Yhteiskuntatieteiden, liiketalouden ja hallinnon ala)

Teachers

  • Tricia Cleland Silva
  • HBM YAMK1 Virtuaali

Groups

  • S1118S6
    Degree Programme in Health Business Management ylempi
  • L0518S6
    Degree Programme in Health Business Management ylempi

Objective

The student understands the role of customer relationships for competitive advantage; is familiar with the marketing processes in business organizations; has the knowledge and the skills to develop, plan and implement the ways companies can aquire, sell and serve customers; is familiar with various marketing systems; able to measure and follow-up the impact of marketing actions within a multichannel environment; can apply the customer relationship approach in the working life.

Content

- Marketing Processes
- Marketing Channels
- Marketing systems, solutions and tools
- Measurement and follow-up of marketing actions
- Developing marketing processes within organizations.

Location and time

Course dates:
29.10. 9-12
12.11 9-12
26.11 9-12
12.12. 9-12
Myllypuro campus

Materials

Required readings:
Berkowitz, E. N. (2016). Essentials of healthcare marketing. Jones & Bartlett Publishers.

Exam schedules

Assessment and due dates:
? Short papers based on readings (29.10; 12.11)
? Business plan (26.11)
? Pitch of business plan (12.12)

Further information

Content:
The course is based on foundational knowledge of the principles of marketing and their particular application in health care. The course focuses on these principles explore the changing environmental forces that are unique to the healthcare market. Topics covered include the meaning of marketing, elements of successful marketing, and the changing healthcare marketplace.
Learning outcomes:
The students will become familiar with marketing essentials, particularly within the healthcare industry. The students will acquire practical skills in customer relationships, marketing processes, branding, and ways to pitch an original business idea for the healthcare market.
Responsible lecturers:
Dr Tricia Cleland Silva
Alex Atanasova, MSc BA

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.

Assessment criteria, good (3)

Good overall performance: can apply and articulate concepts and information well both verbally and in writing, certain areas of individual or team output require further attention; shows appropriate level of interest and motivation in individual and team activities. Good presentation delivery and analysis.

Assessment criteria, excellent (5)

Excellent performance in all elements of the course: shows interest and motivation in individual and team activities and assignments, fully applies and clearly articulates concepts and information both verbally and in writing. The student is able to support his/her argument with references to the recommended reading and lecture content. Excellent presentation delivery and analysis.

Assessment criteria, approved/failed

Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.

Assessment methods and criteria

Assessment and due dates:
? Short papers based on readings (29.10; 12.11)
? Business plan (26.11)
? Pitch of business plan (12.12)

Further information

The language of tuition is English.

The course is assessed on the 0 (failed) – 5 (excellent) grading scale.