Curricula - Metropolia UAS

The student understands the role of customer relationships for competitive advantage; is familiar with the marketing processes in business organizations; has the knowledge and the skills to develop, plan and implement the ways companies can aquire, sell and serve customers; is familiar with various marketing systems; able to measure and follow-up the impact of marketing actions within a multichannel environment; can apply the customer relationship approach in the working life.

- Marketing Processes
- Marketing Channels
- Marketing systems, solutions and tools
- Measurement and follow-up of marketing actions
- Developing marketing processes within organizations.

Assessment criteria

Satisfactory

Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.

Good

Good overall performance: can apply and articulate concepts and information well both verbally and in writing, certain areas of individual or team output require further attention; shows appropriate level of interest and motivation in individual and team activities. Good presentation delivery and analysis.

Excellent

Excellent performance in all elements of the course: shows interest and motivation in individual and team activities and assignments, fully applies and clearly articulates concepts and information both verbally and in writing. The student is able to support his/her argument with references to the recommended reading and lecture content. Excellent presentation delivery and analysis.

The language of tuition is English.

The course is assessed on the 0 (failed) – 5 (excellent) grading scale.

HBM YAMK1 Virtuaali

20% Face-to-face, 80% Distance learning

Required readings:
Berkowitz, E. N. (2016). Essentials of healthcare marketing. Jones & Bartlett Publishers.

Assessment and due dates:
? Short papers based on readings (29.10; 12.11)
? Business plan (26.11)
? Pitch of business plan (12.12)

English

29.10.2019 - 31.12.2019

02.05.2019 - 15.05.2019

S1118S6
L0518S6

20 - 35

School of Rehabilitation and Examination

HBM YAMK1 Virtuaali, Tricia Cleland Silva

Content:

The course is based on foundational knowledge of the principles of marketing and their particular application in health care. The course focuses on these principles explore the changing environmental forces that are unique to the healthcare market. Topics covered include the meaning of marketing, elements of successful marketing, and the changing healthcare marketplace.

Learning outcomes:

The students will become familiar with marketing essentials, particularly within the healthcare industry. The students will acquire practical skills in customer relationships, marketing processes, branding, and ways to pitch an original business idea for the healthcare market.

Responsible lecturers:

Dr Tricia Cleland Silva

Alex Atanasova, MSc BA

Master's Degree Programme in Health Business Management, Master's Degree Programme in Health Business Management, Master's Degree Programme in Health Business Management

Myllypurontie 1

4 credits

0-5

Assessment and due dates:
? Short papers based on readings (29.10; 12.11)
? Business plan (26.11)
? Pitch of business plan (12.12)