Visual Marketing Communications (10 cr)
Code: KM00BL55-3005
General information
Enrollment
01.11.2019 - 06.01.2020
Timing
17.03.2020 - 20.05.2020
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
School of Media, Design and Conservation
Campus
Hämeentie 135
Teaching languages
- Finnish
Seats
0 - 20
Degree programmes
- Media Communication
Teachers
- Tuomas Aatola
- Mika Seppälä
- Jaakko Ruuttunen
Teacher in charge
Kai Talonpoika
Groups
-
KXD18S1GSAGraafinen suunnittelu, S18, Painetun median suunnittelu
Objective
Students know the purpose of marketing communications and are able to apply their knowledge in marketing communication design.
Content
- Purpose of marketing communications
- Creative thinking
- Marketing communication process
- Stakeholders in marketing design
- Advertising photograph and the fundamentals of studio photography
- Presentation contents and techniques
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
Student
- meets the attendance requirement
- completes assignments to a satisfactory standard
- gives a presentation of the materials he or she has produced
- understands the core content of the course
Assessment criteria, good (3)
Student
- actively participates in class
- completes assignments independently and shows initiative
- completes assignments on time
- gives a fluent and credible presentation of the materials he or she has produced
- knows the process and means of marketing communications
- works effortlessly alone and in a group
- masters the content of the course and applies the learned knowledge in his or her work
- is capable of independent information retrieval
Assessment criteria, excellent (5)
Student
- actively participates in class and shows self-directedness
- completes assignments independently and demonstrates initiative and creative problem solving skills
- completes the assignments on time
- gives a credible and visually interesting presentation of the materials he or she has produced
- masters the process and means of marketing communications
- can apply his or her knowledge in marketing communications design in an interesting and insightful way
- works effortlessly and independently alone and in a group and demonstrates good interaction skills
- can apply the learned knowledge in his or her work in an original way
- is capable of independent information retrieval and application of information
- demonstrates progress in developing a professional identity
Assessment criteria, approved/failed
Student
- meets the attendance requirement
- completes assignments to a satisfactory standard
- gives a presentation of the materials he or she has produced
- understands the core content of the course