Entrepreneurship in the Media Industry (5 cr)
Code: KM00BK92-3031
General information
Enrollment
30.11.2020 - 10.01.2021
Timing
22.03.2021 - 03.05.2021
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
School of Media, Design and Conservation
Campus
Hämeentie 135
Teaching languages
- Finnish
Seats
10 - 45
Degree programmes
- Media Communication
Teachers
- Sami Huohvanainen
Teacher in charge
Sami Huohvanainen
Groups
-
KXD19S1VSBVisuaalinen viestintä, liikkuva grafiikka, S19
-
KXD17S13D3D-animointi ja -visualisointi, S17
-
KXC_AVOIN_K2021ETV Avoin AMK opiskelijat, kevät 2021
Objective
Students know the principles of setting up a media business. Students can assess the viability of their business idea. Students are familiar with client acquisition methods in the media industry. They know the basics of financial management and the taxation practices in a media business. Students know the principles of accounting. Students can take care of the external communication and marketing of their business in correct Finnish.
Content
- Steps of setting up a business
- Business types and business idea
- Business requirements
- Client relations
- Fundamentals of financial management of a company
- Work in the media field
- Basics of accounting
- Public relations and marketing
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
Attendance in classes. Assignments completed. Some parts of the assignments need improvement.
Assessment criteria, good (3)
Active participation in classes. Assignments completed to a good standard.
Ability to apply the learned knowledge.
Assessment criteria, excellent (5)
Active participation in classes. Ability to apply the learned knowledge and to reflect on it. Development driven approach to coursework. Generation of new knowledge to contribute to the class.
Assessment criteria, approved/failed
Attendance in classes. Assignments completed. Some parts of the assignments need improvement.