Media-alan yrittäjyys (5 cr)
Code: KM00BK92-3023
General information
Enrollment
01.04.2019 - 01.09.2019
Timing
21.10.2019 - 02.12.2019
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Media, muotoilu ja konservointi
Campus
Hämeentie 135
Teaching languages
- Finnish
Seats
0 - 40
Degree programmes
- Viestinnän tutkinto-ohjelma
Teachers
- Sami Huohvanainen
Teacher in charge
Sami Huohvanainen
Groups
-
KXD16S1GSAGraafinen suunnittelu, S16, Painotuotteet ja visuaalinen viestintä
-
KXD18S1DVDigitaalinen viestintä, S18
Objective
Students know the principles of setting up a media business. Students can assess the viability of their business idea. Students are familiar with client acquisition methods in the media industry. They know the basics of financial management and the taxation practices in a media business. Students know the principles of accounting. Students can take care of the external communication and marketing of their business in correct Finnish.
Content
- Steps of setting up a business
- Business types and business idea
- Business requirements
- Client relations
- Fundamentals of financial management of a company
- Work in the media field
- Basics of accounting
- Public relations and marketing
Materials
Viitala, R. & Jylhä, E. (2013). Liiketoimintaosaaminen: Menestyvän yritystoiminnan perusta (6. uud. p.). Helsinki: Edita.
Holopainen, T. (2016). Yrityksen perustamisopas: Käytännön perustamistoimet (25. uudistettu painos.). [Espoo]: Asiatieto Oy.
Teaching methods
Lectures
Online study material
Online exam
Assignments
Group assignments
Employer connections
Journalistiliitto - mediakunta
Helsingin yrittäjät
Completion alternatives
Luentopoissaolot sovittava korvattavaksi opettajan kanssa.
Student workload
Opiskelijan työ yhteensä 135 h, sis:
Orientaatiotehtävä 10 h
Kontaktiopetus 35 h
Ryhmätyöskentely 35 h
Yksilötehtävät (mm. vars. liiketoimintasuunnitelma) 32h
Muut oppimistehtävät 17h
Muu 6h
Content scheduling
Tarkemmat luentotiedot lukkarissa ja toteutuksen työtilassa.
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
Attendance in classes. Assignments completed. Some parts of the assignments need improvement.
Assessment criteria, good (3)
Active participation in classes. Assignments completed to a good standard.
Ability to apply the learned knowledge.
Assessment criteria, excellent (5)
Active participation in classes. Ability to apply the learned knowledge and to reflect on it. Development driven approach to coursework. Generation of new knowledge to contribute to the class.
Assessment criteria, approved/failed
Attendance in classes. Assignments completed. Some parts of the assignments need improvement.
Assessment methods and criteria
Jatkuva arviointi, sis. tuntiaktiivisuus
Oppimistehtävät
Itsearviointi