Media and communication in Health PromotionLaajuus (5 cr)

Objective

Students:
- get to know contemporary theories and methods of health communication and media and their application in health promotion.
- develop a systematic, research-based foundation for the field of media and communication and ways of using media in health communication
- have skills to bring media and communication theories into health promotion practice.

Content

The course covers the following themes:
- The role of the media and communication in HP
- Health communication theories and strategies
- Media theories and strategies for health promotion
- Social media and health
- Media literacy skills for Health Promotion
- Digital communication skills in health promotion practice
- Media ethics

Assessment criteria, approved/failed

Students:
- know the role of media and communication in Health Promotion
- are familiar with media and communication theories
- recognize new solutions and tools for health communication
- recognize current mass media and social media trends
- recognize the possibilities and applications of theories into HP-practice
- have increased media literacy skills