Basics of MarketingLaajuus (3 ECTS)

Objective

The students will understand the relationship between sales and marketing. The students will also understand the key concepts and constituent parts of marketing and marketing communication, and target group approach, and can apply the field’s professional and ethics principles from a marketing viewpoint.

Content

- Different aspects of marketing and marketing communication
- Target group thinking
- Understanding the customer’s needs
- Building up and maintaining a customer relationship
- Customer communication

Assessment criteria, satisfactory (1)

Completing the course with a pass grade requires that a student has met the objectives of the course as defined in the course implementation.