Entrepreneurship and entrepreneurial activity (4ECTS)

Objective

The goal of the study unit is to learn the central characteristics of the functioning of the markets, client-based entrepreneurship and entrepreneurial activity, as well as the principles of marketing innovating entrepreneurial activity. The goal is to understand which factors affect the success of companies and organisations, and to ensure client satisfaction in changing competition. One of the goals is to get interested in entrepreneurship and be encouraged to working according to its principles.

The student studies critically the relationship between the Finnish dental technical company practices and international trends. He/She participates in the development of his/her own professional field, and adjusts his/her actions in order to function also in the European context and structures.

A further objective is for students to become enthusiastic about and encouraged to assume an entrepreneurial attitude towards work.

Content

Client needs, choices and market behaviour
Objectives and competitive means of marketing, such as quality and commercialisation of competence
Profitable business activities and networks
The financial process of a business enterprise
Internal entrepreneurship and entrepreneurial skills
Basics of the national economy and key legislation.

Qualifications

Prior completion of part of professional studies