Sales Course (Online)Laajuus (5 cr)

Objective

Upon completion of the course students will understand the sales process and its relevance to business-to-consumer and business-to-business sales. The student will be able to recognise different types of sellers and customers and their respective impact on sales work. The student will be able to recognise and understand elements, methods and practical tactics of interaction utilised in sales work

Content

- the sales process in B2C and B2B contexts
- foundations of sales psychology
- interaction in sales and practical communication tactics
- customer profiling and segmentation
- types of salespeople and customer typologies
- the role of personality in sales work

Qualifications

Marketing or equivalent competences

Assessment criteria, satisfactory (1)

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.

Assessment criteria, approved/failed

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.