Visual Communication TheoriesLaajuus (5 cr)

Objective

The student
•.is familiar with the basic concepts of visual communication
• is able to analyse the influence of visual communication in society
• is able to analyse and define the special features of visual communication
• knows the main theories related to the production and reception of the meanings of visual communication
• is able to understand the social dimensions of their professional activities
• recognises a visual designer in the themes of sustainable development and cultural diversity
• perceives the field of visual communication design and their role as a designer through communication theories.

Content

• Basic concepts of visual communication
• Theories about the relationship between the media and the society
• Cultural roles of visual communication in society
• Special features of visual communication
• Sustainable development and the ethics of visual communication

Assessment criteria, satisfactory (1)

The student
• demonstrates partial knowledge of key concepts in visual communication
• is able to acquire source material related to visual communication
• is able to reflect narrowly on the social role of visual communication
• recognises in part the special features related to visual communication in the formation of meanings and is able to analyse individual visual representations on a small scale, partly based on theoretical material.
• is able to name some ethical challenges in the field.

Assessment criteria, good (3)

The student
• is able to acquire source material appropriate for visual communication
• is familiar with the selected theoretical subject and concepts
• is able to apply theoretical material in the analysis of visual communication materials
• is able to review the role of visual communication in society and consider the possible cultural implications of visual representations
• demonstrates an understanding of the specific features of visual communication in terms of meaning formation
• is able to consider the ethical challenges of the field and the responsibility issues of a visual communication designer from a professional point of view.

Assessment criteria, excellent (5)

The student
• can independently acquire, evaluate and use a wide range of visual communication sources
• can apply theoretical material in the analysis of visual communication materials and use concepts fluently
• is able to examine from different perspectives the role of visual communication in society and the potential cultural impact of visual representations
• is able to analyse the specific features of visual communication in terms of meaning formation in a wide range of contexts
• is able to reflect on ethical challenges and professional responsibilities in the field of visual communication in a multi-level and proactive way
• is able to critically examine their own values and attitudes and to understand their complex relationship with the work of visual communication designers.

Assessment criteria, approved/failed

The student
• demonstrates partial knowledge of key concepts in visual communication
• is able to acquire source material related to visual communication
• is able to reflect narrowly on the social role of visual communication
• recognises in part the special features related to visual communication in the formation of meanings and is able to analyse individual visual representations on a small scale, partly based on theoretical material.
• is able to name some ethical challenges in the field.