Product ImageLaajuus (5 cr)

Objective

The student
• is able to create a product image based on theirmarket and competitor analysis along with knowledge of the various rules related to packaging
• is able to design functional and visually interesting packaging solutions based on standard packaging
• understands the principles of sustainable packaging design.

Content

• Principles of product image design
• Requirements for packaging
• Sustainable design
• Target group thinking
• Packaging materials and printing methods

Qualifications

Mastering the learning objectives of the Visual Identity Design course.

Assessment criteria, satisfactory (1)

The student
• understands the product design process and is able to produce a satisfactory product image
• recognises the creative process and is able to create solutions for packaging production based on the product image
• can work both independently and as part of a team and present the material produced.

Assessment criteria, good (3)

The student
• masters the product design process and is able to produce a controlled product image
• is able to apply previously acquired knowledge to product design
• recognises their level of competence and is able to self-reflect
• is able to use the creative process to create practical and insightful solutions for packaging production that take the target audience into account
• is able to work fluently both independently and as part of a team and present the produced material in an interesting way.

Assessment criteria, excellent (5)

The student
• masters the product design process and is able to produce a strong product image
• is able to apply previously acquired knowledge in an original way to the design of a product image
• is able to work in a goal-oriented manner and is able to self-reflect when assessing the development of their professional identity
• is able to use the creative process to create practical and insightful solutions for packaging production, taking into account the target group
• can work fluently both independently and as part of a team and present the produced material in a credible and visually appealing way.

Assessment criteria, approved/failed

The student
• understands the product design process and is able to produce a satisfactory product image
• recognises the creative process and is able to create solutions for packaging production based on the product image
• can work both independently and as part of a team and present the material produced.