MarketingLaajuus (5 cr)

Course unit code: KM00FQ56

General information

Credits: 5 cr

Objective

The student
• masters the key concepts and elements of marketing communications and target group thinking
• understands the interactive relationship between sales and marketing
• can apply the professional, ethical and sustainable development principles of the industry from the perspective of marketing.

Content

• Elements of marketing and marketing communications
• Target group thinking
• Recognising the needs of the customer
• Building and maintenance of customer relationships
• Customer communication
• Sustainable development

Assessment criteria, satisfactory (1)

The student
• understands the relationship between sales and marketing
• knows the different aspects of marketing and is able to use the key concepts of marketing and marketing communication
• is able to take the target group into account.

Assessment criteria, good (3)

The student
• understands the relationship between sales and marketing
• knows the different aspects of marketing and is able to use the concepts of marketing and marketing communication
• is able to take into account the operating environment and target group
• is able to apply the professional and ethical principles of the field from the marketing point of view
• is able to search, analyse and produce information
• is able to take into account the principles of sustainable development.

Assessment criteria, excellent (5)

The student
• has an in-depth understanding of the relationship between sales and marketing
• knows the different aspects of marketing and is able to use the concepts of marketing and marketing communications fluently
• is able to take into account the operating environment and target group
• is able to apply the professional and ethical principles of the field from the marketing point of view
• is able to search, analyse and produce information and make development proposals
• is able to take into account the principles of sustainable development.