Product ImageLaajuus (5 cr)
Code: KM00FQ63
Credits
5 op
Objective
The student is able to create a product image based on his/her market and competitor analysis along with knowledge of the various rules related to packaging. The student is able to design functional and visually interesting packaging solutions based on standard packaging. The student understands the principles of sustainable packaging design.
Content
- principles of product image design
- requirements for packaging
- sustainable design
- target group thinking
- packaging materials and printing methods
Prerequisites
Mastering the learning objectives of the Visual Identity Design course.
Assessment criteria, satisfactory (1)
The student masters the product design process and is able to produce a controlled product image. The student is able to apply previously acquired knowledge to product design. They will recognize their level of competence and be able to self-reflect. The student will be able to use the creative process to create practical and insightful solutions for packaging production that take the target audience into account. The student will be able to work fluently both independently and as part of a team and present the produced material in an interesting way.
Assessment criteria, good (3)
The student masters the product design process and is able to produce a controlled product image. The student is able to apply previously acquired knowledge to product design. They will recognize their level of competence and be able to self-reflect. The student will be able to use the creative process to create practical and insightful solutions for packaging production that take the target audience into account. The student will be able to work fluently both independently and as part of a team and present the produced material in an interesting way.
Assessment criteria, excellent (5)
The student masters the product design process and is able to produce a strong product image. The student is able to apply previously acquired knowledge in an original way to the design of a product image. They are able to work in a goal-oriented manner and are able to self-reflect when assessing the development of their professional identity. The student will be able to use the creative process to create practical and insightful solutions for packaging production, taking into account the target group. Students will be able to work fluently both independently and as part of a team and present the produced material in a credible and visually appealing way.
Assessment criteria, approved/failed
The student masters the product design process and is able to produce a controlled product image. The student is able to apply previously acquired knowledge to product design. They will recognize their level of competence and be able to self-reflect. The student will be able to use the creative process to create practical and insightful solutions for packaging production that take the target audience into account. The student will be able to work fluently both independently and as part of a team and present the produced material in an interesting way.